Marketing and Events Manager
About The Position
As a global medtech company, LivaNova is driven by its Vision of changing the trajectory of lives for a new day and its Mission to create ingenious solutions that ignite patient turnarounds. The company is looking for a Marketing and Events Manager to lead integrated marketing programs that elevate its brand, engage customers, and drive growth across North America. This role is for a highly organized, creative, and results-driven marketing communications professional who thrives at the intersection of strategy and execution. The individual will be responsible for building campaigns, managing high-impact events, creating compelling content, and collaborating across teams to make a measurable business impact.
Requirements
- Bachelor's degree in Marketing, Communications, Business, Healthcare Administration, or a related field.
- 5+ years of experience in marketing communications, event marketing, product marketing, or a related commercial role.
- Proven success developing integrated marketing campaigns across digital and traditional channels.
- Experience managing tradeshows, customer events, congresses, and sales meetings.
- Exceptional written, verbal, presentation, and project management skills.
- Ability to manage multiple priorities in a fast-paced, cross-functional environment.
- Experience using digital marketing, social media, web, and email marketing platforms.
Nice To Haves
- Experience in a regulated industry or cardiovascular products and medical devices is a plus but not required.
Responsibilities
- Develop and execute integrated marketing communication plans that support product launches, customer engagement, and commercial priorities.
- Manage multi-channel campaigns across digital, email, web, social media, advertising, print, and field marketing channels.
- Develop sales tools, customer presentations, videos, brochures, catalogs, and promotional materials that support business objectives.
- Lead planning and execution of national and regional tradeshows, congresses, customer programs, and sales meetings.
- Create memorable customer experiences that drive engagement and support commercial growth.
- Manage exhibit strategy, booth development, logistics, vendors, budgets, and onsite execution.
- Measure performance and ROI to continuously improve event effectiveness.
- Manage website content and digital marketing initiatives.
- Partner with internal teams and agencies to execute email marketing, social media, and digital advertising programs.
- Monitor campaign performance and leverage insights to optimize results.
- Support customer education and engagement through innovative digital experiences.
- Collaborate with Sales, Product Marketing, Clinical, Professional Education, and Corporate Communications teams.
- Support product launches with coordinated communication plans and sales enablement activities.
- Serve as a key marketing resource for customer-facing initiatives and field communication needs.
- Manage and mentor a Marketing Coordinator and potential future team members.
- Foster a culture of talent development and growth.
Benefits
- discretionary annual bonus
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
