Marketing and Digital Media Specialist - 7th BDE - Fort Knox, KY

Management Analysis Technologies (MAT), Inc•Fort Knox, KY

3d•Onsite

About The Position

This role provides specialized support to marketing and recruiting efforts through digital media. The specialist will serve as the digital advertising content specialist on the marketing team, responsible for developing marketing campaigns using modern and engaging content on primary digital media platforms. The position assists the organization with planning digital media advertising strategies and content to communicate Army ROTC focus areas, priorities, and missions. The specialist will establish and maintain working relationships with digital media counterparts at other Army agencies and services and commercial social media organizations. Key responsibilities include planning and creating multimedia marketing content using graphic design, photo manipulation, and video editing software and techniques, and presenting it to the government for approval. The role involves operating in multiple social media platforms, ensuring accurate, policy-compliant, engaging, and timely information regarding Army ROTC. The specialist will assess and report to senior personnel on social media platform metrics to measure marketing campaign performance, conducting monthly analysis on audience engagement, content reach, follower inquiries, and conversion rates. Additionally, the role requires researching trending and innovative digital advertising tools, programs, systems, software, and services to maintain currency and relevance. The specialist will also research, write, develop, and present decision/information papers and briefings on the command’s digital marketing operations, and assist leadership with developing digital advertising training and educational materials for subordinate organizations. Other duties as assigned.

Requirements

Proficiency in graphic design, photo manipulation, and video editing software and techniques.
Experience operating in multiple social media platforms.
Ability to assess and report on social media platform metrics.
Strong analytical and reporting skills.
Ability to research and present information effectively.
Experience in developing marketing campaigns using digital media platforms.

Responsibilities

Provide specialized support to marketing and recruiting efforts through digital media.
Serve as the digital advertising content specialist on the marketing team responsible for developing marketing campaigns using modern and engaging content on primary digital media platforms.
Assist the organization with planning digital media advertising strategies and content to communicate Army ROTC focus areas, priorities, and missions.
Establish and maintain working relationships with digital media counterparts at other Army agencies and services and commercial social media organizations.
Plan and create multimedia marketing content using graphic design, photo manipulation and video editing software and techniques and present to the government for approval.
Operate in multiple social media platforms ensuring they provide accurate, policy-compliant, engaging, and timely information regarding Army ROTC.
Assess and report to senior military or civilian personnel on social media platform metrics to measure the performance of the command’s marketing campaigns.
Conduct analysis and report monthly on metrics such as: 1) Is the command engaging with the right audience; 2) Is the content reaching the right people; 3) How many followers further inquire about Army ROTC; and, 4) Number that actually end up joining Army ROTC.
Research trending as well as new and innovative tools, programs, systems, software, and services to maintain the command’s currency and relevance in digital advertising efforts and strategies.
Research, write, develop, and present decision/information papers and briefings on the command’s digital marketing operations.
Assist USACC Marketing and Recruiting Division leadership with development of digital advertising training and educational materials to provide guidance and training to subordinate organizations.
Other duties as assigned.