Marketing and Customer Engagement Manager

Martz Bus•Wilkes Barre, PA

1d•Onsite

About The Position

Marketing is more than creating advertisements and social media posts. It's about understanding customers, building relationships, measuring results, and helping grow the business. Martz Bus is looking for a Marketing and Customer Engagement Manager to help strengthen our brand, expand customer engagement, and support continued business growth. Working closely with company leadership and Sales, you'll help develop creative marketing initiatives, analyze results, identify new opportunities, and support our scheduled service, charter, travel, and recruiting efforts. No two days are exactly alike. One day you may be reviewing website analytics or planning a marketing campaign. The next day you could be creating content, improving our website, supporting a recruiting initiative, or developing new ways to enhance the customer experience. The ideal candidate will have professional experience managing digital marketing initiatives, websites, social media, email marketing, SEO, Google Analytics, CRM platforms such as HubSpot (or similar), and marketing performance reporting. Candidates should also possess strong communication and organizational skills, attention to detail, and the ability to successfully manage multiple projects in a fast-paced environment. This is a hands-on position for someone who enjoys both strategy and execution, is motivated by results, and wants the opportunity to help build and grow our marketing efforts. For more than 100 years, Martz has earned its reputation by doing the right thing, focusing on our customers, and investing in our people. Those principles continue to guide us today through our Core Values: Do the Right Thing Focus on Service Positive Attitude Integrity Accountability Teamwork Innovation

Requirements

Professional experience managing digital marketing initiatives
Professional experience managing websites
Professional experience managing social media
Professional experience managing email marketing
Professional experience managing SEO
Professional experience managing Google Analytics
Professional experience managing CRM platforms such as HubSpot (or similar)
Professional experience in marketing performance reporting
Strong communication skills
Strong organizational skills
Attention to detail
Ability to successfully manage multiple projects in a fast-paced environment
Bachelor’s degree in Marketing, Communications, Business, or related field required
Minimum 5 years of progressive marketing experience with proven impact on revenue generation
Demonstrated success developing and executing integrated marketing strategies
Strong record of managing customer-facing campaigns, digital advertising, and brand initiatives
Ability to develop and execute integrated marketing initiatives
Ability to manage multiple projects and priorities simultaneously
Ability to analyze performance metrics and marketing data to support decision-making
Ability to communicate and collaborate effectively with internal and external stakeholders