Marketing and Communications Specialist

Orange • Atlanta, GA

51d • Hybrid

About The Position

We are seeking a versatile and strategic B2B Marketing and Communications Specialist to join our team. In this role, you will be responsible for developing and executing integrated marketing campaigns and events that drive brand awareness and engagement. You will bridge the gap between creative storytelling and data-driven marketing, ensuring our message reaches the right audience through the right channels.

Requirements

• 3-7 years in marketing and communications field.
• Proven project management skills.
• Exceptional storytelling skills enabling adaptation of writing style for different formats, from technical documents to engaging social media content.
• Hands-on experience with Email Marketing Providers (HubSpot, Marketo, etc.).
• Familiarity with Content Management Systems, like Sharepoint.
• Experience with CRM tools like SalesForce, SugarCRM, etc.
• Experience with Adobe Premier, Final Cut, etc.

Nice To Haves

• Website development or experience with tools such as WordPress, Sitecore, Drupal.
• Proficiency in Google Analytics and social media insights to track and assess campaign performance.

Responsibilities

• Develop and execute comprehensive integrated marketing campaigns that enhance brand visibility and customer engagement.
• Craft clear, compelling messaging tailored for B2B audiences, including CIOs and IT leaders.
• Create, manage, and distribute content across multiple channels, ensuring consistent brand voice.
• Collaborate with product marketing, sales, and solution teams to synchronize messaging and market outreach efforts.
• Coordinate with external agencies for design, campaign, and digital advertising activities.
• Manage the organization’s master events calendar, aligning on sponsorships, requirements and deadlines.

Benefits

• Global Opportunities: Work in multi-national teams with opportunity to collaborate with colleagues and customers from all over the world.
• Flexible Work Environment: Flexible working hours and possibility to combine work from office and home (hybrid ways of working).
• Professional Development: training programs and upskilling/re-skilling opportunities.
• Career Growth: Internal growth and mobility opportunities within Orange.
• Caring and Daring Culture: Health and well-being programs and benefits, diversity & inclusion initiatives, CSR and employee connect events.
• Reward Programs: Employee Referral Program, Change Maker Awards.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed