Marketing and Communications Manager - School of Art - College of Fine Arts

Carnegie Mellon University•Pittsburgh, PA

13d

About The Position

The School of Art seeks a Marketing and Communications Manager to lead internal and external communications initiatives for its undergraduate and graduate programs, public lectures, alumni news, faculty and staff activities, and special projects. The role develops and distributes digital and print materials and oversees the school’s digital newsletter, website content and maintenance, and internal communications with approximately 25 full-time faculty, 15 staff, and more than 200 students. Working closely with school leadership and staff, the manager identifies and completes communications needs, develops news and feature content, promotes public programming, and creates strategic marketing plans for undergraduate, graduate, and pre-college recruitment. The role also manages social media content, supports advancement initiatives and student events, serves as a central point of contact for internal communications, and contributes to external events such as opening receptions and alumni gatherings. The university seeks a collaborative, culturally sensitive team member who can work with varied internal and external partners with integrity and support the university’s mission. The position is based in Pittsburgh, Pennsylvania, and is full-time staff employment.

Requirements

Successful background check.
Ability to think creatively, generate new insights and initiatives, and solve problems.
Excellent written and verbal communication skills and outstanding grammar.
Experience writing marketing copy, such as press releases, artist profiles, community news items, or other content about activities in a university or nonprofit arts institution.
Experience leading branded social media platforms.
Ability to work independently, prioritize, multitask, and meet deadlines.
Equivalent combinations of education and experience will be considered.

Nice To Haves

Three to five years of academic and/or nonprofit communications, public relations, and marketing experience.
Strong understanding of website content management systems, including WordPress and HTML/CSS.
Fluency with MailChimp email campaigns.
Proficiency with Adobe Creative Suite, including Photoshop, InDesign, Illustrator, and Premiere Pro.
Strong interest in contemporary art and experience working directly with artists, students, and staff in a dynamic art school setting.
Experience crafting and managing a budget.
Print production and management experience.
Photo and video documentation skills, including use of DSLR cameras and video cameras, image media management, and documenting live events, educational activities, performances, and physical and digital artworks.

Responsibilities

Work with the Head of School, Associate Head of School, and other staff to identify and complete internal and external communications needs.
Develop and manage School of Art website content, including news stories, alumni features, and other stories; maintain and update the website and manage outside contractors as needed.
Market the school’s public programming by developing, overseeing, and distributing digital and print promotional materials, including materials for the Visiting Artist Lecture Series.
Develop and implement strategic marketing plans for undergraduate, graduate, and pre-college student recruitment in collaboration with relevant program and admissions leaders.
Generate the school’s digital newsletter for students, faculty, staff, alumni, supporters, and other community members.
Manage, generate, and monitor social media content.
Collaborate with CMU Advancement teams on events, fundraising campaigns, and other assigned projects.
Work with students to create materials for and promote student-led events and exhibitions.
Serve as a central point of contact and distribution for internal communications to the school community.
Contribute to the planning and execution of external-facing events, including opening receptions and alumni gatherings.
Measure and analyze marketing campaign effectiveness and adjust strategy based on performance data and insights.