Marketing and Communications Manager

Interfaith Ministries for Greater Houston•Houston, TX

About The Position

This role involves developing and executing communications materials for both internal and external audiences to achieve business goals. The position requires a skilled individual adept at planning and executing communications activities, including message development, marketing copy, and social media strategy. The role will execute internal and external communications, encompassing graphic design, digital communication tools, social media posting and strategy, writing for publications, and website content support. The individual will utilize creative digital tools for daily website maintenance, graphic design, and writing for marketing and communications needs. Monitoring and measuring communication effectiveness through digital analytics and KPIs will be crucial for making data-driven recommendations.

Requirements

Bachelor’s degree in a related field is required.
Three years minimum of experience communications, including writing, graphic design and social media.
Ability to work occasional evenings and weekends and to work over 40 hours/week at times.
Excellent verbal and written communication skills.
Able to work independently and meet deadlines.
Able to work with individuals from diverse backgrounds and adapt to change.
Strong interpersonal skills with the ability to develop partnerships, foster teamwork and collaborative working relationships.
Valid driver’s license and auto liability insurance as required by law.

Responsibilities

Public relations support: Assist with outreach to media; update and manage media contact list; draft and distribute press releases, add press releases to IM website as requested. Provide monthly reports on media outreach and placements.
Marketing and Brand Management Support: update and create written marketing materials for print and digital use; storytelling to promote all IM programs; create and maintain brand guidelines for Canva and other platforms used by IM staff members across programs.
Content Management: Develop and maintain an archive and strategy for files related to Marketing and Communications- both paper and digital- containing content to be used across multiple platforms. Update client stories and photos annually to maintain a up-to date archive of program material to be used across platforms.
Vendor Management- Manage annual procurement process for agency printing. Conduct annual inventory of print marketing materials across agency and gaps that need to be filled.
Project management- assist with tracking projects through Monday platform.
Social Media Management: Manage content creation, development, scheduling, and implementation for social media across the following platforms: Instagram, Linkedln, Twitter/X, Facebook, & Threads while managing audience response. Collect data on social media audience growth and analyze it to better target future messaging. Create monthly reports of social media metrics. Social media management will be shared with the Director of Marketing and Communications.
Graphic Design: Provide graphic design as needed for projects across multiple IM programs and events.
Website- provide copy and search engine optimization for website as needed.
Communications: Provide writing for a variety of IM print and digital publications (e.g.- client stories, blog posts, Mosaic newsletter, annual report, stories for articles in press, etc.)
Photography- provide onsite and offsite photography as needed.
Videography- conduct video interviews as a backup when needed.
Google Ads- provide collaborative reporting and ad management.
Volunteer Houston Support- assist VH as needed with general and disaster-related tasks. The need for this support should lessen as the VH staff is trained.