Marketing and Communications Manager - Academy

Catalight

1d•Onsite

About The Position

The Marketing Manager supports the day-to-day marketing needs of Catalight Academy while contributing to audience growth and course enrollments across the Academy portfolio. This role blends execution and optimization. The individual supports campaigns, launches, and content development while helping improve acquisition funnels, conversion rates, and learner engagement.

Requirements

Must be able to communicate effectively within the work environment, read and write using the primary language within the workplace.
Visual and auditory ability to work with clients, staff and others in the workplace continuously.
Frequent speaking and listening (25-75%) to clients, staff, and others in the workplace.
Utilize computer and cell phone for effective communication.
Proficient in Microsoft Office (Outlook, Word, Excel, etc.), with a high level of expertise in PowerPoint.
Proficiency using project management software such as Monday.com to maintain organizational transparency.
Experience using Adobe Creative Suite and a working knowledge of HTML.
Proficiency in utilizing and manipulating photography and graphics for website and social media posts to amplify our community's voice.
Service-oriented and flexible with a track record of providing excellent customer service.
Demonstrated interpersonal skills to foster collaboration across teams.
Seeks to understand the underlying needs, desires, and values of colleagues.
Proactively builds spaces for others to engage in learning and community.
Appreciates and demonstrates collaboration across teams.
Serves as a role model, bringing our core values to life in your work.
Works well with employees at any level of employment.
Personable; able to work comfortably with individuals at all levels within the organization.
Excellent verbal and writing communication skills; frequent proofreading and checking content for accuracy.
Sensitivity to working with an ethnically, linguistically, culturally, and economically diverse population.
Knowledge of multiple historically excluded groups with knowledge in I/DD (intellectual and developmental disability) communities.
Interest in working with and elevating employee needs.
Approaches work with a growth mindset, welcomes feedback, and understands that humans all have biases and are imperfect as a baseline.
Experience working and communicating with families.
Operating in a fluid, fast-changing, high-growth environment while navigating ambiguity with excitement.
Comfort in managing day-to-day responsibilities with or without supervision.
Demonstrated analytical skills to drive program visioning, implementation, and impact measurement.
Must be highly detail-oriented in all pursuits and outcomes.
Commitment to meet agreed-upon deadlines on time or ahead of schedule.
A commitment to the values of the organization while demonstrating good judgment, flexibility, patience, and discretion when dealing with confidential and sensitive matters.
Willingness and commitment to self-reflection and re-thinking.
Ability to understand your physical, mental, social, and financial wellbeing needs with a willingness to co-create boundaries that allow you to sustainably show up and honor your humanity.
Capacity to contribute to and help cultivate effective + sustainable wellbeing driven spaces.
Ability to obtain and maintain criminal record clearance through the Department of Justice (DOJ).
Ability to obtain and maintain clearance through the Office of Inspector General.
Must attend any required training.

Nice To Haves

Project Management experience preferred.

Responsibilities

Support the development and execution of marketing plans aligned to enrollment goals
Execute paid and organic campaign testing, including content, messaging, and audience targeting
Monitor performance metrics and recommend improvements
Write and deploy digital ads, email campaigns, newsletters, and promotional content
Support course launches, live events, and key enrollment periods
Partner with instructors and internal teams to align messaging and promotional timing
Help map and improve the learner journey from awareness to enrollment
Develop targeted email nurture sequences and re-engagement campaigns
Support audience segmentation efforts to tailor messaging to professional groups
Support adherence to brand standards across Academy channels
Create Academy social media assets, including video, GIFs, and photography with timely, audience-focused messaging
Research marketing opportunities and assist with execution planning