Marketing and Communications Coordinator

Multnomah County•Portland, OR

1d•$85,000 - $110,000•Hybrid

About The Position

Multnomah County is seeking a dynamic Marketing Manager to support the Communications Office in developing and implementing a strategic marketing plan and subsequent campaigns that increase public awareness about — and access to — County services. You will be working under the direct supervision of the County Communications director, in close collaboration with Communications Office media relations teams and Department staff. You will be the primary contact for marketing content that aligns efforts across the County to provide services, including department staff who work promoting division efforts and reach the County’s diverse populations and connect people to County services. As a member of the Communications Office, you will be available as needed outside regular hours to deliver essential information during emergencies, including heat and snow events, wildfires, landslides and other crises. The Communications Office is the central voice and point of information for the public and the news media, communicating what Multnomah County does and how employees work in the community to provide services. The office – using targeted communications strategies – works directly with the Chair's Office, the Board, elected officials, and County staff to promote transparency and demonstrate how effectively local government officials use taxpayer dollars to support all residents. This position will be involved with efforts in other County programs, including the Department of Community Services, the Homeless Services Department, the Department of County Human Services, the Health Department and County Emergency Management. Multnomah County has approximately 6,000 employees. Chair Jessica Vega Pederson is the chief executive officer who serves with Commissioners Meghan Moyer, Shannon Singleton, Julia Brim-Edwards and Vince Jones-Dixon. County government includes the County Auditor, District Attorney, Sheriff (all elected officials) and service departments that include Community Justice, Community Services, County Human Services, County Assets, County Management, Libraries, and Health. The county provides services to the most vulnerable populations in the most populated county in the state.

Requirements

Equivalent to a Bachelor's Degree from an accredited college or university with major coursework in Journalism, English, Communications, or related field. In lieu of a degree, we will consider equivalent years of related experience.
Five (5) years of increasingly responsible public affairs or public information experience, including some experience dealing with a legislative body.
Must have a valid driver's license by the time of hire.
Depending upon assignment, candidates may be required to pass a criminal background check.

Nice To Haves

Excellent public speaking skills and strong writing skills.
Ability to work under tight deadlines and multiple competing priorities.
Ability to interact and work with a diverse group of people and at all levels of the organization.
Ability to maintain good customer service when responding to requests from community members.
Knowledge of strategic planning and implementation, project management, and cultural relations.
Ability to analyze and make sound recommendations on highly complex and sensitive organization, program, intergovernmental, legislative and political issues.
Ability to present proposals and recommendations clearly, logically and persuasively in meetings and before internal and external groups.
Ability to exercise empathy, tact, discretion and diplomacy in dealing with sensitive, complex and confidential issues and situations.
Ability to establish and maintain highly effective working relationships with mayors, city commissioners, department directors and managers, and business, civic, community and labor leaders.
Proficiency in marketing software, tools and analytics (e.g. Mailchimp, HubSpot, Google Analytics, Adobe Creative Suite)
Proficiency in social media platforms (e.g., Facebook, Instagram, LinkedIn, X, Bluesky TikTok, YouTube)

Responsibilities

Manage and advocate for a cohesive County identity that raises awareness of the County’s array of services.
Help in the development of brand assets, style guides and resources that advance the reach and consistency of Multnomah County’s brand.
Convene and coordinate marketing experts from County departments to build a coordinated marketing/brand strategy and shared best practices.
Engage diverse audiences, especially those that have historically been left out, in partnership with other County and Communications staff.
Lead coordinated investments in digital marketing, paid media and sponsored content, alongside County and Communications staff.
Design and consult on campaigns and branding projects across the County to ensure consistency and cohesion with the County’s core identity and design standards.
Proofread and edit marketing materials to ensure accuracy, grammar, style, and adherence to County brand guidelines.
Implement Search Engine Optimization (SEO) best practices for County web content to improve visibility and organic search rankings.
Conduct market research and competitive analysis to identify trends, opportunities, and challenges in public sector communications and service promotion.
Monitor and report on campaign performance metrics.
Collaborate with and influence the work of department teams.
deliver essential information during emergencies, including heat and snow events, wildfires, landslides and other crises.