Marketing and Communications Coordinator

SENIOR FRIENDSHIP CENTERS INC•Sarasota, FL

10d•Hybrid

About The Position

Senior Friendship Centers is seeking a creative and passionate Marketing & Communications Coordinator to help amplify our mission. The primary responsibility of this creative and motivated role is to manage and grow our social media channels, engage our audience, and promote our nonprofit's mission. This is your chance to use your creative skills — from content creation to video editing — to help spread the joy and help grow an organization that’s been changing lives for over 50 years. We're looking for a creative and highly motivated individual with exceptional interpersonal skills with a passion for marketing and a drive to make bold ideas happen! The ideal candidate will have experience with Adobe Creative Cloud, photography, and basic film editing to help craft compelling content that drives our marketing and communication initiatives. The mission of Senior Friendship Centers is “we build vibrant communities by advancing wellness, connection, and enrichment throughout the journey of aging.” Older adults throughout four counties in Southwest Florida rely on Senior Friendship Centers for help with nutrition, adult day services, social engagement, education, help in times of crisis, and so much more. This full-time, 40-hour-per-week position is based in our beautiful downtown Sarasota, FL campus. Work will be done primarily in-office, but does allow some work from home flexibility in some situations. This is primarily a Monday-Friday position; however a flexible schedule is important as occasional evening and weekend events are part of this role. This role comes with a comprehensive benefits package that includes health, dental, vision, and life insurance, a 403(b)-retirement plan with employer match, generous paid time off, paid holidays, and more. If you're passionate about making a meaningful impact and want to bring your talents to a growing organization, we’d love to hear from you. Apply today!

Requirements

Ability to generate original social media content for a variety of platforms and audiences.
Ability to learn and adapt to Senior Friendship Centers' unique brand and voice.
Excellent reading, writing, and proofreading skills with strong attention to brand consistency.
Strong computer skills including Microsoft Office Suite (Word, Excel, Outlook, and PowerPoint).
Above average proficiency in Adobe Creative Suite applications (InDesign, Photoshop, Premiere Pro, After Effects), WordPress, Canva, and basic HTML.
Video editing and production skills using professional software.
Basic operation of professional cameras for photography and video capture.
Comprehensive understanding of social media platforms, including analytics, platform requirements and paid advertising basics.
Ability to communicate professionally with seniors, colleagues, and the community.
Excellent organizational skills, detail-oriented, ability to prioritize and meet deadlines in fast-paced environment.
Elementary understanding of integrated marketing communications and multi-channel coordination.
Bachelor’s degree in marketing, Communications, Graphic Design, Digital Media, or related field.
Demonstrated experience with social media platforms and content creation tools.
Basic photography and advanced photo editing skills.
Video editing and production experience.
Strong writing and communication skills.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Must be able to lift 20 pounds.
Must be able to navigate various departments of a physical location.
Must have reliable transportation.
A valid driver’s license and proof of insurance is required for all work-related travel.
Satisfactory clearance of a fingerprint based, Level II Background Screening and pre-employment substance abuse testing is required.
Must be authorized to work in the United States.

Nice To Haves

Experience with professional camera equipment.
Knowledge of integrated marketing and communications.
Experience with email marketing platforms.
Previous nonprofit marketing experience.

Responsibilities

Social Media Management Develop, create, schedule, and maintain engaging content across all social media platforms (Facebook, Instagram, LinkedIn, YouTube, TikTok, Neighborhood).
Set up and maintain paid social media content and events.
Monitor social media channels for engagement opportunities and respond to inquiries and comments.
Analyze performance metrics and assist with adjusting strategies to optimize engagement and reach.
Content Creation & Production Design eye-catching, branded graphics for social media posts, website content, and other promotional materials.
Produce and edit video content for digital channels using professional video editing software.
Utilize professional cameras for photography and video capture at events and activities.
Take, edit, and maintain high-quality photos that highlight the impact of Senior Friendship Centers' work.
Ensure all content maintains consistent brand voice and messaging across communications channels.
Calendar and Website Maintenance Maintain SFC's agency-wide events calendar, ensuring alignment of events, communications, and key organizational dates.
Provide timely website updates, with particular focus on adding and managing events for the Advancement department.
Update website content to reflect current programs, events, and organizational news.
Collaborate across SFC teams to ensure website content supports overall marketing objectives.
Integrated Marketing Support and Brand Coordination Work closely with Marketing & Communications Manager and Director of Marketing and Communications to coordinate social media, email newsletters, website content, and other communications channels.
Assist with email marketing campaigns, newsletters, and event promotions.
Support the development of print and digital collateral for marketing various campaigns.
Ensure brand consistency across all marketing materials and communications.
Administrative Duties Maintain a content calendar to ensure timely delivery of campaigns and posts.
Regularly track and report on the performance of social media and website analytics.
Coordinate across various departments to gather content and ensure accurate messaging.
Organizational Attend staff meetings, trainings, and seminars as required.
Must comply with all Senior Friendship Centers personnel policies.
Must protect the safety and health of staff, volunteers, participants, and others by observing and following the organization’s safety and incident policies.