Marketing and Communications Coordinator

Heritage Christian School • Indianapolis, IN

2d • Onsite

About The Position

Advance the mission of Heritage Christian School through effective support of school marketing and communications programs. The employee must be a Christian with an authentic and a mature personal relationship with Jesus Christ, who agrees to the HCS Statement of Faith, Charter of Core Values and Employee Covenant in both their professional conduct and personal lifestyle. The employee is committed to incorporating these qualities and standards in carrying out the calling to Christian education. In addition, the ability to establish and maintain excellent working relationships, representing Christ and HCS professionally and positively with the HCS community-at-large, including faculty and staff, Board members, parents, volunteers and others is crucial to the success of this role.

Requirements

• A bachelor’s degree in Marketing, Communications, Business Administration or a similar field is required. Extensive related experience may be considered in lieu of a degree.
• A minimum of 3-5 years of marketing and/or communications experience is required.
• Creative, innovative thinker
• Organized, with a strong attention to detail
• Excellent verbal and written communication skills
• Customer-service driven
• Social media savvy
• Thrives in a fast-paced environment managing multiple projects and deadlines

Nice To Haves

• Experience working in Christian education is a plus.

Responsibilities

• Content gathering and storytelling. Research, gather, assemble and maintain stories, photos, video and marketing content, utilizing available resources as needed.
• Participate with the Admissions Department on strategic marketing and communications initiatives to ensure effective enrollment and retention campaigns.
• Advertising coordination and execution. Create effective advertising programs, utilizing tools such as PPC advertising, media partnerships, outdoor advertising, radio/TV, HCS website, social media, word-of-mouth campaigns and print publications to increase awareness and engagement.
• Social media coordination. Promote Heritage on social media, engaging with all academic school levels and all extracurricular programs and activities. Monitor and serve as a gatekeeper for all public-facing Heritage social media activity and online commentary.
• Assist with development of direct response marketing materials (Heritage Fund, SGO E and postal appeals, and other campaigns as needed)
• Provide pre-planning and day-of special event support (Back-to-School Event, Golf Outing, Homecoming, Fun Run, Admissions events, Fine Arts Events, Spring Banquet, other events as needed). Includes mascot program coordination.
• Provide brand and identity management controls and services.
• Provide support to Parent Teacher Fellowship (PTF) activities and events.
• Special project marketing and support as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level