Marketing and Communication Specialist

University of Redlands•Burbank, CA

31d•$68,640 - $70,000

About The Position

The Marketing and Communications Specialist plays a key role in supporting and executing strategic initiatives that elevate the university’s brand, programs, and community engagement s. This position, based in the Burbank/LA campus, is responsible for creating and managing content across various platforms, with special focus on social media, that helps to strengthen the university’s position in Los Angeles specifically and California broadly as a leading institution of higher education. Using omnichannel efforts, the Specialist will develop content that feeds key platforms, including but not limited to social media; the university website; blogs, newsletters and communications memos; and print materials. Under oversight from the President’s Office, the Specialist will support the institution’s key strategic initiatives by communicating them through internal memos and announcements. By leveraging storytelling and a deep audience understanding, the Specialist will engage diverse audiences including prospective students, alumni, faculty, parents, donors, and other key stakeholders. This position may require flexibility to work evening and weekend hours as well as the ability to travel, as required.

Requirements

2-3 years of experience in social media management and content creation
Bachelor’s degree in marketing, communications, public relations, or related field
Strong writing, editing, and storytelling skills, with the ability to communicate complex information in an engaging and accessible way.
Proficiency with social media platforms (Instagram, LinkedIn, Facebook)
Well-versed in the principles and practices of AP composition and style, including an understanding of the usage of format and style as it relates to a variety of publication needs.
Strong ability to conceptualize and execute innovative content strategies while ensuring consistency and accuracy across all content and platforms.
Excellent interpersonal skills and demonstrated ability to work effectively across teams, including academic departments, admissions, and student services, to create cohesive and impactful campaigns.
Demonstrated capacity to thrive in a dynamic, fast-paced work environment, managing multiple projects and deadlines while remaining flexible to evolving priorities.
Creative thinker with a strong eye for detail

Nice To Haves

Proven experience in higher education marketing, communications, or recruitment campaigns, with a focus on content strategy and audience
Experience in writing and editing content for diverse formats, including web, print, email, and social media, with a strong understanding of how to tailor messaging for different audience segments.

Responsibilities

Develop and execute campus-wide social media strategy across multiple platforms (Instagram, LinkedIn, Facebook) aligned with recruitment objectives, institutional branding, and audience engagement goals.
Curate, schedule, and publish high-impact content that supports strategic initiatives such as student recruitment, academic program promotion, community engagement, events, and fundraising campaigns.
Monitor social media conversations and trends to identify opportunities for proactive engagement, responding to comments, messages, and mentions in real time to foster positive relationships and a strong online community.
Collaborate with cross-functional teams (Admissions, Alumni Relations, Events, Development, and academic departments) to identify opportunities for social media promotion.
Stay informed of emerging social media trends, tools, and best practices in the higher education sector, proactively testing new platforms, formats, and content strategies to engage our diverse audience.
Oversee student workers and provide them with mentorship, guidance, and direction to create high-quality content for university channels.
Support social media efforts for the academic units and their accounts.
Develop clear, compelling, and on-brand written content for a variety of channels, including the university website, blogs, newsletters, email campaigns, recruitment materials, and social media posts, all aimed at attracting and retaining prospective
Collaborate with faculty, staff, students, and alumni to gather authentic stories that showcase the university’s distinctive programs, academic excellence, student success, faculty expertise, and vibrant campus culture.
Ensure all content aligns with the university’s brand voice, tone, and strategic priorities, maintaining a cohesive narrative across all marketing materials and platforms.
Contribute to the development of strategic content calendars, working with key stakeholders to ensure that messaging is timely, relevant, and aligned with recruitment cycles, academic calendars, and key institutional milestones.
Under the direction of the Senior Director for Strategic Communications, Write and edit internal and external messages, emails, and other content as assigned.
Support media relations initiatives, such as writing press releases, media advisories, and supporting story materials for media stories
Assist in the development of crisis communications materials for pertinent events.
Uphold best practices and ensure consistency within all communications and with brand standards.