Marketing & Communication Specialist

ABB•Fort Smith, AR

About The Position

The Marketing and Communications Specialist is responsible for developing and executing marketing and communication initiatives that engage both internal and external audiences. This role plays a key part in fostering a strong organizational culture by creating strategies that connect employees to ABB’s mission and values. In addition, the specialist plans, resources, writes, edits, and manages external content designed to attract target audiences, drive brand awareness, and support lead generation efforts. The position also involves monitoring segment performance and ensuring a high level of customer satisfaction through continuous improvement and effective communication strategies.

Requirements

Bachelor’s Degree in Communications, Public Relations, Journalism, Marketing (preferred) to be obtained by May 2026.
Candidates must already have work authorization that would permit them to work for ABB in the US.

Nice To Haves

Strong project management skills, with experience collaborating cross-functionally
Excellent written and verbal communication skills
Proficiency in digital tools and knowledge of compliance/regulatory standards (ex. data protection, copyright)
Proven track record in content creation (ex. success stories, thought leadership articles), and managing multi-channel campaigns with measurable engagement

Responsibilities

Develop and execute marketing and communication strategies that define and communicate the end-user value proposition, support brand positioning, and drive engagement across internal and external audiences.
Create and manage content and campaigns including PR initiatives, success stories, thought leadership, and digital marketing assets, ensuring alignment with business objectives and global communication standards.
Oversee internal communications and events, managing channels such as intranet, newsletters, and employee campaigns, while coordinating editorial calendars and supporting HR and community engagement strategies.
Monitor performance and ensure compliance, tracking engagement metrics, providing media placement reports, and adhering to legal requirements such as copyright and data protection.

Benefits

Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.
Choice between two dental plan options: Core and Core Plus
Vision benefit
Company paid life insurance (2X base pay)
Company paid AD&D (1X base pay)
Voluntary life and AD&D – 100% employee paid up to maximums
Short Term Disability – up to 26 weeks – Company paid
Long Term Disability – 60% of pay – Company paid. Ability to “buy-up” to 66 2/3% of pay.
Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance
Parental Leave – up to 6 weeks
Employee Assistance Program
Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption
Employee discount program
401k Savings Plan with Company Contributions
Employee Stock Acquisition Plan (ESAP)
ABB provides 11 paid holidays. Salaried exempt positions are provided vacation under a permissive time away policy.