Marketing Communication Specialist
About The Position
Marketing Communications Specialist (Public Relations & Marketing) North Arkansas Regional Medical Center (NARMC) is seeking a creative and detail-oriented Marketing Communications Specialist to help shape and amplify our voice across the region. This role plays a critical part in promoting patient services, strengthening community engagement, and ensuring clear, consistent messaging across all communication channels. If you thrive in a fast-paced healthcare environment and enjoy blending strategy with storytelling, we encourage you to apply. About Us North Arkansas Regional Medical Center (NARMC) is a mission-driven healthcare organization committed to delivering high-quality, compassionate care to the communities we serve. We value teamwork, integrity, service excellence, and community partnership. Our culture fosters collaboration, innovation, and professional growth while keeping patient care at the center of everything we do. Job Summary The Marketing Communications Specialist supports the development and execution of NARMC’s marketing, public relations, and internal communications strategies. This role creates and manages content across print, digital, and social media platforms, promotes hospital services and community programs, and ensures consistent brand messaging to internal and external audiences.
Requirements
- Bachelor’s Degree in Marketing, Communications, Digital Media, Public Relations, or related field.
- Proven experience in public relations, marketing, advertising, or healthcare communications.
- Strong writing, editing, and verbal communication skills.
- Comprehensive understanding of media relations, digital marketing strategies, and graphic design principles.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Proficient in Microsoft Office Suite and social media platforms.
- Ability to read, write, and communicate effectively in English.
Nice To Haves
- Experience in healthcare marketing or hospital communications.
- Experience with graphic design software (e.g., Adobe Creative Suite).
- Experience with video production or multimedia content creation.
- Familiarity with analytics tools and marketing performance reporting.
Responsibilities
- Develop, plan, and implement marketing and communications strategies aligned with organizational goals.
- Draft and edit press releases, newsletters, publications, website content, and social media posts.
- Maintain and update website content using content management systems (CMS).
- Execute and monitor social media strategies to increase engagement and brand awareness.
- Provide marketing and communication support to hospital departments and community programs.
- Build and maintain media lists and external relations partnerships.
- Track campaign performance metrics, return on investment (ROI), and media exposure.
- Coordinate and participate in community outreach events and hospital-sponsored programs.
- Prepare presentations, reports, and promotional materials.
- Ensure brand consistency across all communication channels including print, digital, and broadcast media.
- Facilitate effective internal communications throughout the organization.
Benefits
- Multiple health plan options (PPO and HDHP) with coverage through NARMC Domestic Network and Cigna Health Plan.
- Dental and vision coverage through Delta Dental and Delta Vision of Arkansas.
- Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA) available.
- Basic life insurance ($40,000) and AD&D provided at no cost; voluntary life options available.
- Short-term and long-term disability coverage offered.
- Accident and critical illness insurance through Lincoln Financial.
- 401(k) retirement plan with up to 3.5% company match, vested over 5 years.
- Paid Leave Bank (PLB) and Extended Illness Bank (EIB) with accrual based on service years.
- Employee Assistance Program (EAP) and First Stop Health 24/7 counseling services.
- AirMed/Mercy Life Flight membership for eligible staff and families.
- On-site wellness center and discounted membership at Planet Fitness.
- Tuition reimbursement and support for continuing education.
- Employee referral bonuses and internal promotion opportunities.
- Pet insurance and identity theft protection available.
- Discounts on prescriptions, cafeteria meals, gift shop items, and local thrift store purchases.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Entry Level
