Communication & Marketing Specialist

ZUMBRO VALLEY HEALTH CENTER INC•Rochester, MN

About The Position

The Communications and Marketing Specialist supports the mission of Zumbro Valley Health Center by promoting awareness, engagement, and connection through thoughtful and strategic communication. This position develops, coordinates, and implements communication and marketing initiatives that elevate Zumbro Valley Health Center’s visibility and engagement both internally and externally. Working closely with internal departments and external marketing partners, this position serves as the main contact for managing and maintaining all social media platforms, the internal intranet, and the website.

Requirements

Bachelor's degree in Communications, Marketing, Public Relations or related field.
Two or more years of experience in communications, marketing, or digital media preferred.
Strong writing, editing, and design skills with attention to detail and tone.
Experience managing social media platforms, intranet systems, and website content.
Familiarity with design and publishing tools.
Valid driver's license and proof of auto insurance.

Responsibilities

Manage and support all social media platforms, ensuring messaging reflects the organization's, mission and values.
Create, schedule, and monitor engaging, stigma-reducing content that promotes awareness, education and community connections.
Coordinate and collaborate with external marketing partners to strengthen online presence and brand awareness.
Develop and distribute internal newsletters, announcements, and department updates that highlight staff achievements, events, and Zumbro Valley Health Center initiatives.
Utilize tools such as lobby screens, digital signage, and the intranet to promote the organization’s values and engagement.
Coordinates and organize staff involvement in community events and activities.
Attends event to capture photos, videos and stories that highlight staff engagement and community impact.
Documents and share event highlights, photos and stories through internal and external communication.
Maintain and update the website to ensure accuracy, accessibility and relevance for clients, staff and community partners.
Collaborate with departments to create content that highlights services, programs and success stories.
Coordinate photography, video, and other visual storytelling that represents the people and communities we serve.
Work with outside entities to design and produce digital and print materials such as flyers, brochures, and presentations for events, outreach and educational initiatives.
Assist in preparing talking points, summaries, and public-facing content for outreach and community engagement.