Marketing and Communication Manager (Program Manager II), Grade N25

Montgomery County • 21 Maryland Ave Rockville MD 20850 USA, MD

5d • Onsite

About The Position

Montgomery County Public Libraries (MCPL) is seeking a Marketing & Communications Manager (Program Manager II, Grade N25) to lead their small but dedicated team in planning, tracking, and executing marketing and communication campaigns that land on time and on scope. In this role, you will own the full campaign lifecycle: intake, scoping, scheduling, execution, and post-campaign review. You will oversee branding, internal and external communications, and media efforts while keeping every project visible and on track. You will also be a key player in building a positive team environment, supporting staff day to day, and building lasting rapport across departments and community partners. This is a scrappy team. We move fast, wear multiple hats, and take a boots-on-the-ground approach. We are looking for a program manager who is present with their team, knows what everyone is working on, keeps track of workloads and schedules, and steps in to help when the work demands it. Creativity matters here, but so does follow-through. A proven people manager with exceptional interpersonal and leadership skills, and close attention to team capacity, coverage, and schedules. Skilled at project tracking and campaign management, keeping work on time, in scope, and clearly communicated. Experienced in developing and executing marketing and communications strategies. A strategic thinker who balances innovation with disciplined execution. A strong communicator who values teamwork, adaptability, and a can-do attitude. Comfortable working hands-on alongside a small team in a fast-moving environment.

Requirements

• 5 years of professional experience in marketing communication
• Graduation from an accredited college or university with a bachelor’s degree.
• An equivalent combination of education and experience may be substituted.

Nice To Haves

• 3 or more years of supervisory experience in a digital/creative/marketing/communications director or manager role preferred.
• Formal experience overseeing unionized employees.
• Marketing expertise within local, state, or federal government sectors.
• A minimum of five years of leadership in managing marketing teams.
• Experience working in public libraries or an adjacent field.

Responsibilities

• Lead and motivate the Marketing & Communications team, providing mentorship, coaching, day-to-day support, and professional development.
• Manage team schedules, workloads, and coverage, maintaining clear visibility into assignments and capacity.
• Plan, track, and execute marketing campaigns from intake through delivery, ensuring work stays on time and within scope.
• Maintain campaign calendars, project timelines, and status reporting so priorities and deadlines are clear to staff and stakeholders.
• Develop and implement marketing strategies that align with MCPL's mission and strategic goals.
• Build strong relationships with internal teams, external stakeholders, and community partners to expand outreach and maximize impact.
• Oversee brand management, visual communications, media production, and social media efforts with an emphasis on innovation and engagement.
• Work hands-on alongside staff, contributing directly to production and execution when workload or deadlines require it.
• Use data-driven insights to inform campaigns, measure results, and support continuous improvement.
• Represent MCPL at local, state, and national forums, strengthening our presence and partnerships.

Benefits

• The salary range above represents the earning potential for this position. The anticipated hiring range for this position will be $85,937 to $137,907 , based on the candidate’s qualifications and experience.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager