Marketing and Comm Spec I

University of Florida•Gainesville, FL

2d•$55,000 - $65,000

About The Position

This position plays a key role in planning, developing, and executing communication efforts aligned with the Institute's strategic goals, particularly in enhancing its reputation and disseminating information. The role involves creating cost-effective, research-based, and measurable communication strategies to promote the institute's research, educational, and clinical missions to various stakeholders including the public, peer institutions, funding agencies, alumni, donors, prospects, and the UF community. The specialist will leverage compelling communication tools to develop impactful print, electronic, and online materials, serving as a project manager and editor for items such as fact sheets, eNewsletters, collateral materials, and web/social media content. Ensuring consistency in messaging and branding, and coordinating efforts with institute leadership, faculty, staff, and UF Health Communications teams are crucial. The role also involves managing the institute's social media strategy, maintaining editorial calendars, and creating engaging content. Website content management includes enhancing existing content, creating new content, and coordinating updates using WordPress, while adhering to brand standards and accessibility requirements. The position also involves scouting and developing multimedia content such as infographics, videos, and photography for online platforms, and collaborating with various UF Health teams. Public relations activities will be developed and implemented in collaboration with the UF Health Communications External Communications team to promote the institute's missions. Regular meetings with leadership and attendance at Media Forecast meetings are expected.

Requirements

Bachelor’s degree and two years of relevant experience; or an Associate’s degree and four years of relevant experience; or an equivalent combination of education and experience.

Nice To Haves

Two years of appropriate experience
Experience in developing and implementing strategic communications and public relations campaigns, editorial planning, writing, editing and coordinating production of multimedia assets
Experience in reporting and writing on medical and scientific topics
Experience in managing websites and social media platforms
Excellent writing, editing and proofreading skills
Superior spelling, punctuation and grammatical skills
Video and podcast production experience
Proficiency with Microsoft (MS) Word, Excel and PowerPoint
Proficient in Associated Press (AP) style
Effective time management skills
Excellent organizational and planning skills
Excellent interpersonal skills
Demonstrated ability to work as part of a team toward organizational objectives
Ability to communicate clearly and effectively with diverse constituencies
Ability to communicate and collaborate with faculty members and staff members at multiple levels and in diverse fields
Ability to plan, organize and coordinate work assignments independently
Ability to meet deadlines
Ability to work independently
Ability to work with Web Services to lead the redesign and management of existing websites
Strong and versatile editor and writer
Accurate
Attention to detail
Self-motivated
Customer service-oriented attitude

Responsibilities

Plan, develop, and execute communication efforts designed to meet strategic goals, especially as it relates to sharing of information to build the reputation of CTSI.
Develop effective and impactful materials, serving as project manager and editor for a wide variety of print, electronic and online materials, including fact sheets, eNewsletters, collateral materials, and web and social media content.
Ensure consistency of messaging and branding.
Coordinate approach to communications, working closely with institute leadership, faculty members, staff members, UF Health Communications and Marketing teams, and main campus communicators.
Manage the institute’s social media strategy across its various social media platforms to enhance the reputation and visibility of the institute and its missions.
Establish editorial calendars for the institute’s official social media accounts, and update calendars on a regular basis, proactively identifying content ideas to pursue and story opportunities to promote.
Create and routinely post social content in accordance with demonstrated best practices.
Work with colleagues in UF Health Communications digital communications team to establish key metrics to gauge effectiveness of social media efforts, routinely monitor analytics, share reports, and use data to identify and recommend opportunities for enhanced engagement.
Manage the institute’s web presence to ensure a comprehensive, strategic approach to website communications, including enhancing current content, creating compelling new content and coordinating content updates/maintenance using the WordPress platform.
Ensure continuity of web efforts and adhere to established UF and UF Health policies, brand design standards and accessibility requirements.
Use Google Analytics to understand audience behavior on the web and identify opportunities for enhancement to support strategic initiatives and to enhance reputation and visibility of the institute on national levels.
Scout and identify story ideas to promote across the institute’s various communications channels.
Develop and produce content using a variety of multimedia assets to support the institute’s online platforms and presence, including radio scripts for Health in a Heartbeat, infographics, videos, and photography.
Serve as a photographer, as needed, to support web/social content development.
Coordinate production in a cost-effective manner.
Coordinate appropriate reviews/approvals of materials in accordance with established UF and UF Health policies and guidelines.
Develop and implement public relations activities to promote the research, educational and clinical missions of the CTSI.
Ensure a coordinated approach to efforts and consistency in messaging, working collaboratively with CTSI’s leadership, UF Health Communications leadership, UF Strategic Communications and Marketing and UF Advancement to ensure effectiveness of efforts, avoid duplication and ensure adherence to uniform standards and policies.
Comply with UF and UF Health editing, review, news distribution and identity/branding policies.
When necessary, escort media members when visiting CTSI and/or UF academic health center campus.
Track, communicate and evaluate progress of efforts and metrics throughout process.
Meet regularly with CTSI and UF Health Communications leadership.
Attend weekly Media Forecast meetings.
Coordinate opportunities and needs of the CTSI Institute with the UF Health Communications office, including communications staff for the UF College of Medicine.
Perform other duties as required.