Marketing and Branding Manager

Seen Health•Los Angeles, CA

35d•$110,000 - $160,000

About The Position

Seen Health is revolutionizing senior care through the PACE model, offering comprehensive medical care and social support with a high-touch, interdisciplinary approach. Our mission is to empower seniors to age-in-place with dignity and provide their families peace of mind. We are building a culturally-competent and scalable PACE program, supported by a data-driven operating system. We aim to equip our clinicians with tools that improve clinical outcomes and satisfaction. Our mission-driven team is inspired by personal experiences with senior care, and our name, Seen Health, reflects our commitment to respecting and incorporating the individual beliefs, heritage, and values of underserved older adults.

Requirements

5+ years in brand, marketing, or creative roles, with clear ownership of brand identity and multi-channel work. (We index on portfolio and taste over years.)
Exceptional taste and a keen aesthetic eye, with a portfolio that proves it across digital, print, physical, and experiential.
Outstanding storytelling and writing; able to set and protect a consistent brand voice.
Demonstrated ability to bring consistency and quality across every touchpoint — campaigns, content, packaging/swag, events, and environments.
Hands-on with creative and marketing tools (e.g., Figma/Adobe Creative Suite/Canva; social, email, analytics, CMS).
Self-directed, organized, and able to lead many projects, vendors, and collaborators at once.
Comfortable operating as a founder's creative extension — high autonomy, high standards.

Nice To Haves

Bilingual (Mandarin and/or Cantonese + English) strongly preferred, with demonstrated cultural competency marketing to AAPI, immigrant, and SGV communities — to create authentic, in-language content for the participants we serve.
Experience marketing an aspirational or premium brand (consumer, lifestyle, hospitality, or luxury) and/or a mission-driven healthcare or community organization.
Experience building brand from the ground up; startup or early-stage comfort.
Familiarity with HIPAA-conscious, compliant marketing practices.

Responsibilities

Act as the founder's creative proxy — translating their vision, values, and taste into a coherent brand the whole team can execute against.
Own the Seen Health and Seen Tech brand systems: voice, visual identity, messaging, and guidelines. Build scalable creative toolkits so others can produce on-brand work at a high bar.
Hold the bar across every surface area — center environments and aesthetics, swag, gifts, signage, packaging, participant-facing materials, presentations, events, and content. Review and elevate work produced across teams and vendors.
Develop and own a body of participant, family, and team stories that celebrate life and dignity — across web, social, video, photography, and events.
Ensure storytelling connects emotionally and reflects our values; "aspirational, with heart" is the standard for every piece.
Cultivate a network of creatives, photographers, videographers, and community voices to expand what we can make.
Build campaigns and content natively for English and Chinese audiences (and other SGV community languages as needed) — culturally tailored, not translated as an afterthought — to create authentic, in-language content for the communities we serve.
Bring cultural competency in marketing to SGV, AAPI, and immigrant communities, representing them authentically and with respect.
Plan and run integrated campaigns that grow Seen's influence and aspirational positioning while driving awareness, community trust, and enrollment.
Own digital channels (website, social, email, paid, local/SEO), brand-led press and earned-attention campaigns (distinct from traditional PR/media relations), and signature marketing events.
Partner with Outreach, Enrollment, and community partners to turn brand affinity into qualified interest.
Lead cross-functional campaign teams and manage external partners (designers, video, agencies, translators, fabricators) and the marketing budget.
Support Seen Tech with employer brand, recruiting creative, and partnership materials.
Define and report on KPIs — influence/awareness, engagement, event turnout, enrollment inquiries, channel ROI — and use data to iterate.