Marketing Analytics Specialist

Infoblox•Austin, TX

16h•$61,800 - $89,100•Remote

About The Position

We have an opportunity for a Marketing Analytics Specialist to join our Marketing Operations team in the United States, reporting to the Senior Manager, Marketing Analytics. In this role, you will analyze complex marketing data and translate it into actionable insights that improve pipeline contribution, campaign performance, funnel conversion, and customer lifecycle outcomes. Collaborating closely with Marketing, Sales, Finance, IT, and Data teams, you will help evolve scalable reporting, data governance, automation, and AI-enabled analytics capabilities in a highly collaborative environment.

Requirements

1+ years of experience in marketing analytics, business analytics, revenue analytics, data analysis, or a related field
Experience analyzing large datasets and translating quantitative findings into business recommendations
Proficiency with SQL and experience working with data warehouses, data lakes, or governed analytical data products
Experience building dashboards and reports with Tableau or a similar business intelligence platform
Understanding of B2B marketing metrics, funnel dynamics, pipeline contribution, lifecycle measurement, and attribution models
Familiarity with marketing automation and CRM platforms, such as Marketo and Salesforce
Strong analytical thinking, problem-solving, attention to detail, and ability to manage multiple priorities
Clear written and verbal communication skills, including the ability to explain technical concepts to technical and non-technical audiences
Practical experience using generative AI or AI-enabled productivity, analytics, automation, or reporting tools, with sound judgment regarding data quality, confidentiality, responsible use, and human review

Nice To Haves

Familiarity with Python or R, statistical analysis, regression, clustering, propensity modeling, marketing mix modeling, or machine learning applications in marketing is preferred

Responsibilities

Analyze marketing performance across pipeline contribution, program ROI, funnel conversion, customer acquisition, and lifecycle metrics
Partner with stakeholders to define KPIs, clarify measurement requirements, uncover insights, and inform investment decisions
Build and maintain scalable dashboards and reporting solutions using Tableau or similar business intelligence tools
Query, transform, and validate large datasets using SQL and data warehouse or data lake technologies
Translate complex analyses into clear narratives, presentations, and actionable recommendations
Conduct analyses across campaigns, channels, audiences, segmentation, account engagement, and attribution
Monitor data accuracy, completeness, lineage, and governance across Salesforce, Marketo, attribution platforms, and related sources
Support lead scoring, account fit, segmentation, and propensity models using statistical and analytical techniques
Automate recurring reporting, data-quality checks, and insight-generation workflows
Use approved AI tools to accelerate research, documentation, visualization, coding, and reporting while validating outputs for accuracy, privacy, bias, and business relevance