Marketing Analytics Manager

National Debt Relief, LLC.

2d•Remote

About The Position

National Debt Relief is seeking a strategic and data-driven Manager of Marketing Analytics to help lead analytics and measurement. Reporting to the Senior Director of Marketing Analytics, this role will manage digital marketing measurements (Programmatic, SEO, Meta, etc…,) drive analytically proven efficiencies in spend and deliver actionable insights. This role will play a key role in optimizing channel efficiency and driving growth and ROI through data analysis in collaboration with the internal marketing teams and external partners. This role will work cross-functionally with marketing, finance, data engineering and other analytics teams to help build out analytical sophistication and shape the future of marketing strategy at the company. This is a hands-on management role for someone who thrives at the intersection of analysis, strategy, and execution to drive measurable business outcomes.

Requirements

Bachelor’s degree in STEM or other quantitative discipline preferred.
6+ years of experience in marketing analytics.
Familiarity and experience with MMM methodologies, MTA models, and incrementality testing.
Working understanding of marketing forecasting methodologies.
Proven ability to collaborate with senior leadership and cross-functional teams.
Deep expertise in SQL, analytics platforms like Tableau, Looker, or Sigma.
Advanced Excel capabilities and the ability to construct complex models and forecasts.
Exceptional problem-solving, critical thinking, and strategic planning skills.
Outstanding communication and storytelling abilities, with a talent for presenting complex data insights to executive audiences.
Demonstrated ability to manage multiple high-stakes projects in a fast-paced environment.
Computer competency and ability to work with a computer.
Prioritize multiple tasks and projects simultaneously.
Exceptional written and verbal communication skills.
Punctuality expected, ready to report to work on a consistent basis.
Attain and maintain high performance expectations on a monthly basis.
Work in a fast-paced, high-volume setting.
Use and navigate multiple computer systems with exceptional multi-tasking skills.
Remain calm and professional during difficult discussions.
Take constructive feedback.

Nice To Haves

Financial services experience preferred.

Responsibilities

Act as a subject matter expert on marketing analytics across channels, including Social, TV, Audio, and Programmatic.
Build forecasting and pacing models by channel to provide insights into ongoing performance.
Apply attribution frameworks and business data to evaluate acquisition performance and optimize marketing performance.
Work collaboratively with marketing leadership to design and operationalize priority insights and reporting.
Help lead incrementality testing efforts, including experiment design, tracking results, and partnering with marketing teams to ensure incrementality test results and learnings are shared broadly and inform future strategy.
Collaborate cross-functionally with Data Engineering, Finance, and Marketing teams to ensure smooth operations, clean data infrastructure, and consistent data modeling.
Regularly present findings, insights, and recommendations to senior leadership.