Senior Manager, Marketing Analytics

Hiscox•Atlanta, GA

2d•Hybrid

About The Position

Build a brilliant future with Hiscox Senior Manager, Marketing Analytics Reporting to: VP, Digital Performance Location: Atlanta, GA The Role: We’re looking for a Marketing Analytics Manager to join our high-growth, data-driven marketing team. In this role, you’ll lead digital marketing analytics and performance measurement across our acquisition and growth efforts. This role will serve as a strategic analytics partner to Marketing leadership, owning measurement frameworks, executive reporting, and insights that drive customer acquisition, conversion quality, and long-term value. You’ll bring your experience stitching together data from multiple platforms including site analytics, digital ad platforms, and BI reporting, to deliver business KPIs and performance insights. This role is ideal for an analytics leader who is both hands-on with data and comfortable presenting insights at the executive level, particularly within an insurance or financial services environment. Many companies position marketing assignments as a chance to grow a brand, disrupt a market or help grow a department. Few can validate that. At Hiscox we recruit people who want to have an impact and get things done. You will have ample latitude to create, shape, and influence our analytics strategy and support structure. We are ready – are you? About Hiscox: As an international specialist insurer, we are far removed from the world of mass market insurance products. Instead, we are selective and focus on our key areas of expertise and strength - all of which is underpinned by a culture that encourages us to challenge convention and always look for a better way of doing things. We insure the unique and the interesting. And we search for the same when it comes to talented people. Hiscox is full of smart, reliable human beings that look out for customers and each other. We believe in doing the right thing, making good and rebuilding when things go wrong. Everyone is encouraged to think creatively, challenge the status quo and look for solutions. Scratch beneath the surface and you will find a business that is solid, but slightly contrary. We like to do things differently and constantly seek to evolve. We might have been around for a long time (our roots go back to 1901), but we are young in many ways, ambitious and going places. Some people might say insurance is dull, but life at Hiscox is anything but. If that sounds good to you, get in touch. About Hiscox USA: Hiscox USA was established in 2006 to focus primarily on the needs of small and middle market commercial clients, via both the broker and direct distribution channels and is today the fastest-growing business unit within the Hiscox Group. Today, Hiscox USA has a talent force of about 500 employees mostly operating out of 6 major cities - New York, Atlanta, Dallas, Chicago, Los Angeles and Scottsdale. Hiscox USA offers a broad portfolio of commercial products, including technology, cyber & data risk, multiple professional liability lines, media, entertainment, management liability, crime, kidnap & ransom, and terrorism. You can follow Hiscox on LinkedIn, Glassdoor and Instagram (@HiscoxInsurance) #LI-RM1 Work with amazing people and be part of a unique culture If you want to help build a brilliant future; work with amazing people; be part of a unique company culture; and, of course, enjoy great employee benefits that take care of your mental and physical wellbeing, come and join us. If this is your first time visiting our career site and you wish to stay in touch please select the 'Introduce yourself' button on the top right. This will allow us to contact you with suitable vacancies. If you are a returning prospect and wish to view our current vacancies please Search for Jobs using the link on the top right. We’re a global, specialist insurer headquartered in Bermuda and listed on the London Stock Exchange. With 3,000 employees and 32 offices in 12 countries we’re a business with lots of opportunity for people with talent, spark and lots of ambition. If you want to build a great career with a company that prioritises strong values – such as integrity and courage – where our people always pull together to do the right thing for each other and our customers, then we’d love to hear from you.

Requirements

5+ years of experience in marketing analytics, with a strong emphasis on digital acquisition and performance measurement.
Demonstrated experience managing or mentoring analysts, including prioritization, coaching, and quality control.
Hands-on expertise with Google Analytics 4 (GA4), including event-based measurement, conversion design, and data validation.
Proven experience working with tag management platforms, preferably Google Tag Manager (GTM) or Tealium.
Strong working knowledge of digital media and measurement platforms, including: Google Ads Campaign Manager 360, Display & Video 360, Search Ads 360 Paid social platforms such as Meta (Facebook/Instagram) and LinkedIn
Deep understanding of digital marketing channels including SEM, SEO, Paid Social, Programmatic Display/Video, and Affiliates, and how they work together across the funnel.
Experience integrating and analyzing multi-source datasets, including media data, web analytics, CRM data, and offline conversions.
Ability to design and deliver executive-level dashboards, reports, and readouts that clearly communicate insights, risks, and recommendations.
Strong grasp of attribution concepts and performance measurement in a privacy-first environment, including consent management, modeled conversions, and first‑party data strategies.
Proven ability to partner effectively with external agencies, holding them accountable for data accuracy, measurement standards, and actionable insights.
Exceptional quantitative, analytical, and problem-solving skills, with the ability to translate complex data into business decisions.
Strong written and verbal communication skills, with the ability to present complex analytics to non-technical and executive audiences.
Bachelor’s degree in a quantitative or analytical field (e.g., statistics, mathematics, economics, analytics) or equivalent practical experience.

Nice To Haves

Previous experience in the insurance industry a plus, but not required

Responsibilities

Analytics Leadership & Strategy: Own the end-to-end marketing analytics and measurement strategy across paid media, owned digital experiences, and CRM data.
Define and evolve KPIs, dashboards, and performance frameworks aligned to business outcomes such as policy binds, premium, conversion quality, and customer lifetime value.
Translate complex data into clear, executive-level insights and recommendations to inform investment and optimization decisions.
Partner with Marketing, Finance, and Business stakeholders to develop and maintain forecasting models for quotes, binds, and revenue, translating marketing performance and funnel dynamics into accurate, actionable business forecasts.
Digital & Media Analytics: Lead analytics for digital acquisition channels, including Search, SEO, Paid Social, Programmatic Display/Video, Affiliates, and emerging discovery/search experiences (GEO/AEO).
Partner with media and SEO agencies to validate performance reporting, attribution approaches, and optimization insights.
Ensure consistent and accurate measurement across Google Ads, paid social, and programmatic platforms.
Platform Ownership & Measurement: Serve as the primary owner of Google Analytics 4 (GA4), including event design, conversion tracking, and data quality.
Oversee tag implementation and governance using Google Tag Manager (GTM) or Tealium.
Leverage Google marketing platforms including Campaign Manager 360, Display & Video 360, and Search Ads 360.
Support privacy-first measurement practices, including consent management, modeled conversions, and first-party data strategies.
Data, Attribution & Insights: Blend and analyze data across media platforms, web analytics, CRM, and offline conversion data to provide a full-funnel view of performance.
Evaluate and communicate the strengths and limitations of attribution models in a cookie-restricted, privacy-first environment.
Design and support testing and experimentation initiatives (A/B testing, incrementality testing, landing page optimization).
People & Partner Management: Manage and mentor a Marketing Analyst, providing coaching, prioritization, and development support.
Act as the primary analytics liaison for external agency partners, ensuring alignment on measurement standards, deliverables, and performance insights.
Collaborate closely with internal teams including Digital Marketing, Brand, Product, and Finance.

Benefits

401(k) with competitive company matching
Comprehensive health insurance, vision, dental and FSA plans (medical, limited purpose, and dependent care)
Company paid group term life, short- term disability and long-term disability coverage
24 Paid time off days plus 2 Hiscox days,10 paid holidays plus 1 paid floating holiday, and ability to purchase up to 5 PTO days
Paid parental leave
4-week paid sabbatical after every 5 years of service
Financial Adoption Assistance and Medical Travel Reimbursement Programs
Annual reimbursement up to $600 for health club membership or fees associated with any fitness program
Company paid subscription to Headspace to support employees’ mental health and wellbeing
2024 Gold level recipient of Cigna’s Healthy Workforce Designation for having a best-in-class health and wellness program
Dynamic, creative, and values-driven culture
Modern and open office spaces, complimentary drinks
Spirit of volunteerism, social responsibility, and community involvement, including matching charitable donations for qualifying non-profits via our sister non-profit company, the Hiscox USA Foundation