Senior Manager, Acquisition Marketing Analytics
About The Position
At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 450 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together? We are seeking a strategic and highly analytical Senior Acquisition Marketing Analytics Manager to lead measurement and performance insights across our customer acquisition efforts. This role will oversee a team of analysts, and serve as the strategic thought partner to Marketing leadership on attribution, forecasting, new customer quality, impact measurement, and testing roadmaps. Your insights will directly inform budget allocation, channel investment decisions, and long-term customer growth strategy.
Requirements
- 7+ years of experience in data & analytics
- 5+ years of experience in marketing analytics, growth analytics, or acquisition strategy
- 3+ years of experience managing or mentoring analysts
- Deep experience with acquisition measurement across a broad media mix
- Hands-on experience with MMP platforms (AppsFlyer strongly preferred)
- Experience working with agency partners and external vendors
- Proven experience building forecasting models and measuring incrementality
- Advanced SQL
- Tableau (strongly preferred) or similar BI tool
- Excel
- Python (preferred for modeling, automation, or statistical analysis)
- Exceptional communicator with experience presenting to senior leadership
- Ability to influence cross-functional partners (Marketing, Finance, Product)
- Comfortable balancing hands-on work with team leadership
Responsibilities
- Lead a team of data analysts, covering topics across the customer acquisition funnel
- Deliver clear, data-driven insights and recommendations to senior leadership
- Own and evolve attribution frameworks across digital and offline channels
- Develop incrementality and impact measurement strategies across channels
- Manage and optimize MMP integrations (e.g., AppsFlyer) to ensure accurate performance tracking
- Partner with internal marketing and external agency teams to validate tracking, resolve discrepancies, and improve signal quality
- Build and maintain acquisition forecasting models to support budget allocation and scenario planning
- Define and measure new customer quality metrics
Benefits
- Company-subsidized medical, dental, & vision plans
- 401(k) plan with company match
- Annual bonus
- Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
- Generous paid leave programs, including 16-week paid parental leave and disability benefits
- Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
- Company-wide in-person events and team outings
- Lifestyle enhancement program
- Company equipment provided (Windows & Mac options)
- Annual performance reviews with opportunities for growth and career development
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
