Marketing Operations & Analytics Manager
About The Position
THE MARKETING OPERATIONS & ANALYTICS MANAGER IS RESPONSIBLE FOR DEVELOPING AND MANAGING THE ANALYTICS, REPORTING, AND OPERATIONAL INFRASTRUCTURE THAT SUPPORTS DATA DRIVEN MARKETING STRATEGY. THIS ROLE INTEGRATES ADVANCED MARKETING ANALYTICS, AUTOMATION WORKFLOWS, AND PERFORMANCE REPORTING TO IDENTIFY INSIGHTS THAT IMPROVE CAMPAIGN EFFECTIVENESS AND DRIVE CUSTOMER ACQUISITION. THIS POSITION WILL LEAD MARKETING ANALYTICS AND OPERATIONAL PROCESSES ACROSS KEY PLATFORMS INCLUDING HUBSPOT, GOOLE ANALYTICS (GA4), GOOGLE TAG MANAGER (GTM), AND DATA WAREHOUSE TOOLS. THE ROLE WILL OVERSEE MARKETING AUTOMATION WORKFLOWS, EMAIL MARKETING STRATEGY AND PERFORMANCE, AND REPORTING FRAMEWORKS THAT SUPPORT MARKETING OPTIMIZATION AND BUSINESS DECISION MAKING.
Requirements
- Minimum 2-5 years of experience
Responsibilities
- Develop and maintain marketing analytics frameworks and reporting dashboards that measure campaign performance, lead conversion, and marketing ROI.
- Analyze marketing performance data across channels to identify trends, opportunities, and areas for optimization.
- Manage and optimize marketing automation workflows within HubSpot, including segmentation, automation, testing, and performance analysis.
- Establish and maintain integrations between marketing platforms, analytics tools, and data warehouse systems to support accurate reporting and insight generation.
- Collaborate with Sales leadership to align marketing metrics with revenue goals and pipeline performance.
- Lead the development of standardized reporting and presentation materials that communicate marketing insights to internal stakeholders.
- Lead the development and long term roadmap for marketing analytics, automation, and performance measurement across the organization.
- Supervise and provide direction to support email marketing and marketing creative initiatives.
- Fulfill other assigned tasks as necessary.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
