Marketing Analytics Manager

Apple • Culver City, CA

1h

About The Position

Imagine what you can do here. Apple is a place where extraordinary people gather
to do their lives best work. Together we create products and experiences people
once couldn’t have imagined, and now, can’t imagine living without. It’s the
diversity of those people and their ideas that inspires the innovation that runs
through everything we do.

DESCRIPTION

APPLE INC has the following available in Culver City, California. Manage a team
of analysts supporting multiple LoBs and work with the Marketing Analytics team
manager to identify the appropriate resources needed to support each business
under the suite of Apple Services. Summarize performance updates and communicate
insights to product marketing leads. Collaborate effectively with working teams
to manage datasets and data access within team and other analytics/data science
teams. Represent Media Analytics interests in testing development conversations
with data science teams supporting modeled measurement for LoBs. Compile
cross-channel reporting data, communicate key insights, and offer
recommendations to stakeholders. Develop reporting templates and structure,
identifying key metrics and baselines for measuring success of each strategy and
tactic. Review data for accuracy and metadata quality issues, by flagging with
appropriate teams, and managing resolution process to ensure data. Develop
testing plans and methodology to prove or disprove hypothesis based on observed
performance, then perform analysis with data generated from test campaigns. Help
build internal and external tools for external partners and stakeholders.
Forecasting initiatives for international marketing partners and LoBs. 40
hours/week. At Apple, base pay is one part of our total compensation package and
is determined within a range. This provides the opportunity to progress as you
grow and develop within a role. The base pay range for this role is between
$180,752 - $220,800/yr and your base pay will depend on your skills,
qualifications, experience, and location. PAY & BENEFITS: Apple employees also
have the opportunity to become an Apple shareholder through participation in
Apple’s discretionary employee stock programs. Apple employees are eligible for
discretionary restricted stock unit awards, and can purchase Apple stock at a
discount if voluntarily participating in Apple’s Employee Stock Purchase Plan.
You’ll also receive benefits including: Comprehensive medical and dental
coverage, retirement benefits, a range of discounted products and free services,
and for formal education related to advancing your career at Apple,
reimbursement for certain educational expenses — including tuition.
Additionally, this role might be eligible for discretionary bonuses or
commission payments as well as relocation. Learn more about Apple Benefits:
https://www.apple.com/careers/us/benefits.html. Note: Apple benefit,
compensation and employee stock programs are subject to eligibility requirements
and other terms of the applicable plan or program.

Requirements

• Bachelor’s degree or foreign equivalent in Business, Marketing, Data Science, Applied Statistics, or related field and 4 years of work experience in the job offered or related occupation.
• 2 years of experience with each of the following skills is required: Using Advanced Excel to analyze business KPIs Utilizing Tableau to create data visualization tools for internal and external stakeholders.
• Utilizing presentation programs like Keynote or PowerPoint to effectively communicate measurement plans and campaign reporting.
• Utilizing Python to automate data manipulation.
• Troubleshooting data QA of data discrepancies to maintain data hygiene.
• Utilizing SQL to query data.
• Using DBeaver for accessing databases.
• Utilizing Jira to prioritize effectively and delegate as necessary.
• Using AWS data solutions to build tools and analytics solutions.

Nice To Haves

• N/A

Responsibilities

• Manage a team of analysts supporting multiple LoBs and work with the Marketing Analytics team manager to identify the appropriate resources needed to support each business under the suite of Apple Services.
• Summarize performance updates and communicate insights to product marketing leads.
• Collaborate effectively with working teams to manage datasets and data access within team and other analytics/data science teams.
• Represent Media Analytics interests in testing development conversations with data science teams supporting modeled measurement for LoBs.
• Compile cross-channel reporting data, communicate key insights, and offer recommendations to stakeholders.
• Develop reporting templates and structure, identifying key metrics and baselines for measuring success of each strategy and tactic.
• Review data for accuracy and metadata quality issues, by flagging with appropriate teams, and managing resolution process to ensure data.
• Develop testing plans and methodology to prove or disprove hypothesis based on observed performance, then perform analysis with data generated from test campaigns.
• Help build internal and external tools for external partners and stakeholders.
• Forecasting initiatives for international marketing partners and LoBs.

Benefits

• Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs.
• Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan.
• Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services
• For formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition.
• This role might be eligible for discretionary bonuses or commission payments as well as relocation.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager