Marketing Analytics Lead

Manychat, Inc • Austin, TX

6d • Hybrid

About The Position

Manychat is seeking a sharp, senior analytics leader to own Marketing Analytics. This role will partner closely with the CMO and Marketing leadership, acting as a player-coach for a small team of analysts. While management is a component, the focus remains hands-on, with significant time dedicated to setting priorities, aligning stakeholders, and partnering on strategy. The ideal candidate is practical about analytical rigor, understands when a directional read is sufficient, and connects marketing analytics to the broader business context. The role requires 8+ years in Data Analytics or Data Science, deep marketing domain experience, and a proven track record in leading people and projects, with strong skills in stakeholder management, influence, and storytelling.

Requirements

• 8+ years in Data Analytics, Data Science, or a similar role with substantial hands-on work.
• At least 3+ years in the marketing domain.
• 2+ years of experience guiding and mentoring a team of analysts while remaining a strong practitioner.
• Direct experience working with senior leaders.
• Ability to translate strategy into measurement and execution.
• Ability to partner across functions to maintain a connected, business-wide view.
• Advanced SQL on large datasets.
• Strong BI and visualization skills.
• Solid statistics and experimentation fundamentals.
• Familiarity with causal inference.
• Comfortable with tactical underpinnings like data integrations, attribution logic, conversion loops, and LTV modeling.
• Proactive, structured, and comfortable with ambiguity.
• Ability to operate with autonomy and high standards across strategic and tactical work.

Nice To Haves

• Experience in SaaS and/or PLG background.
• Experience with Python or R.

Responsibilities

• Guide a team of marketing analysts, setting direction, prioritizing demands, and coaching them to improve their work and operational standards.
• Act as the analytics partner for the CMO and marketing team (Brand, Lifecycle, Performance, Growth) to frame questions, challenge assumptions, and shape strategy with data.
• Develop clear narratives, dashboards, and self-serve tools to communicate insights and influence marketing operations.
• Partner across analytics teams to ensure channel metrics, growth, and company outcomes present a coherent story.
• Anticipate future measurement needs and identify opportunities indicated by data.
• Translate requests into clear priorities, keep stakeholders updated on progress, and drive technical alignment on definitions, methods, and data sources.
• Engage directly in high-stakes projects, contributing technically, guiding, unblocking, and brainstorming with the team.
• Shape the measurement and experimentation framework, including attribution, incrementality, CAC, payback, and LTV.
• Balance analytical rigor with pragmatism, making confident recommendations based on sharp hypotheses and imperfect data when necessary.

Benefits

• Annual professional development reimbursement for conference tickets, online courses, and other relevant resources.
• Comprehensive medical, dental, and vision coverage for you and your dependents.
• Hybrid work.
• Generous leave options.
• In-office perks, including free meals and snacks.
• Company-funded sport activities, annual offsites and team-building events.
• Access to AI tools like Claude and OpenAI.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed