Marketing Analytics Intern

Live Nation Worldwide • Beverly Hills, CA

16h • $17 - $20 • Hybrid

About The Position

TITLE: Marketing Analytics Intern – Live Nation Entertainment LOCATION: Los Angeles is preferred, but remote is acceptable WHO ARE WE? Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com . WHO ARE YOU? Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! THE TEAM We are excited about music, live entertainment, marketing, data, and technology. We are driven by a passion to understand the root causes of complicated problems and partner with stakeholders to discover and implement solutions. Most of us had no previous experience working in music -- just a shared excitement about the space, a willingness to go to concerts / venues / festivals when needed as part of the job, and a desire to go to concerts / venues / festivals in our free time, too. The Marketing Insights and Data Analytics Services team within the Marketing & Data Strategy organization works on projects across all divisions, to develop insights around Fans and Marketing programs. These insights are used to inspire new marketing programs and improve existing marketing efforts across Concerts, Ticketmaster, and Sponsorship business units. We are also responsible for quantifying the value of our marketing efforts through our test and learn program, incrementality testing and attribution thought leadership. THE ROLE The Digital Media Analytics Intern will support the Marketing Insights & Data Analytics team in analyzing digital media campaigns and marketing performance across multiple channels. This internship will provide hands-on experience with marketing analytics, campaign measurement, testing frameworks, and performance reporting used to optimize large-scale marketing programs. The intern will work closely with analytics and media strategy teams to help analyze campaign performance, build dashboards, support test-and-learn initiatives, and translate data into actionable insights. This role is ideal for students interested in marketing analytics, digital media strategy, and data-driven decision making.

Requirements

• Currently pursuing a Bachelor’s or master’s degree in marketing, Analytics, Business, Economics, Statistics, or a related field
• Experience working with spreadsheets and basic data analysis
• Interest in digital marketing, media analytics, or marketing strategy
• Ability to work collaboratively in a team environment while managing assigned projects independently.
• Proficiency with spreadsheet and presentation tools, including Google Sheets, Microsoft Excel, Google Slides, and Microsoft PowerPoint
• Familiarity with dashboard and data visualization tools such as Tableau, Looker, Power BI, or similar platforms
• Basic understanding of SQL or querying data from databases
• Understanding of digital media performance metrics, including CPM, CTR, CPA, and ROAS
• Ability to analyze data and translate findings into clear insights
• Strong attention to detail and ability to manage multiple tasks in a fast-paced environment
• Strong written and verbal communication skills, with the ability to present insights clearly in presentations or written summaries

Nice To Haves

• Experience working with data visualization or BI tools such as Tableau, Looker, Power BI, or similar
• Exposure to digital marketing platforms such as Google Ads, Meta Ads Manager, or programmatic media platforms
• Familiarity with marketing experimentation or A/B testing concepts
• Experience working with marketing, campaign, or consumer data sets
• Interest in the live entertainment, music, or events industry

Responsibilities

• Support the analytics team in analyzing and monitoring digital media campaign performance across channels including paid search, paid social, programmatic, and CRM.
• Assist in running Marketing Mix Model (MMM) scenarios to help evaluate different marketing investment strategies and understand potential impacts on ticket sales and media performance.
• Assist with routine media analytics and campaign operations tasks, including maintaining budget pacing trackers, entering and validating media spend data, and generating QR codes for campaign tracking.
• Help maintain and update marketing dashboards and performance reports used by the media strategy and analytics teams.
• Conduct ad hoc analysis to identify trends, performance drivers, and opportunities to optimize marketing campaigns.
• Help translate analytical findings into clear presentations and summaries to support internal stakeholders and marketing teams.

What This Job Offers

• Career Level: Intern