Marketing Analytics & CRM Manager

Margaritaville at Sea • Orlando, FL

1d • Onsite

About The Position

The Marketing Analytics & CRM Manager is responsible for optimizing marketing performance and maximizing customer lifetime value through data-driven strategies. This role oversees the data, reporting, and operations of the CRM platform, ensuring seamless execution of campaigns across email, SMS, and paid media. Collaborating closely with creative, digital, and product teams, the manager leverages analytical insights and operational excellence to drive measurable growth and continuous improvement in marketing effectiveness.

Requirements

• Proficiency in Google Analytics and CRM/email platforms such as HubSpot, Braze, or similar tools.
• Strong SQL skills and/or experience with data visualization platforms like Looker or Power BI.
• Proven track record of measuring and improving key metrics such as Customer Acquisition Cost (CAC), retention, and Return on Investment (ROI).
• Excellent project management and cross-functional collaboration skills, with the ability to work effectively across marketing, creative, and technical teams.
• 5+ years of experience in marketing analytics, CRM, or marketing operations.
• CRM Strategy & Execution: Strong ability to manage and optimize CRM platforms for personalized customer engagement.
• Analytical Thinking: Skilled in interpreting marketing data to uncover insights and drive performance improvements.
• Lifecycle Marketing: Expertise in designing and automating campaigns that support acquisition, engagement, and retention.
• Data Visualization: Proficient in building dashboards using tools like Looker, Tableau, or Google Data Studio.
• Collaboration & Communication: Excellent interpersonal skills to work effectively with cross-functional teams and translate data into actionable strategies.
• Technical Proficiency: Comfortable working with APIs, customer data integrations, and marketing tech stacks.
• Project Management: Ability to manage multiple campaigns and initiatives simultaneously, meeting deadlines and KPIs.

Responsibilities

• Manage and optimize CRM platforms including email, SMS, and customer data integrations to ensure seamless communication and personalization
• Analyze performance marketing metrics using tools like Google Analytics, paid media reports, and acquisition funnels to identify opportunities and improve campaign effectiveness
• Deliver dashboards and insights that track key performance indicators such as ROI, Customer Acquisition Cost (CAC), and Lifetime Value (LTV)
• Execute and automate lifecycle campaigns that enhance customer acquisition, engagement, and retention through targeted messaging and workflows
• Collaborate cross-functionally with brand, creative, and ecommerce teams to develop and implement data-driven marketing strategies

Benefits

• Cost-effective medical, dental and vision plans
• Employee Assistance Program and other mental health resources
• Additional programs include company paid term life insurance and disability coverage
• 401(k) plan that includes a company match
• Paid Time Off
• Holidays – All full-time and part-time with benefits employees receive days off for 10 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion.
• Vacation Time – All full-time employees at the below the Director level start with 15 days/year; Director and above level have Discretionary Time Off, which for Directors is generally 15 days and for VPs and above 21 days. Part-time with benefits employees receive time off based on the number of hours they work.
• Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees