Federal Marketing Analytics and Insights Manager

Accenture Federal Services•Arlington, TX

About The Position

At Accenture Federal Services, our purpose is to help the US federal government make the nation stronger and safer, and life better for people. Our 13,000+ people are dedicated to leveraging technology and ingenuity for clients across defense, national security, public safety, civilian, and military health organizations. Accenture Federal Services is a technology company within the global Accenture network, recognized as a Glassdoor Top 100 Best Place to Work. We foster a collaborative and caring community that empowers employees to grow, learn, and thrive through hands-on experience, certifications, and industry training. We are seeking a Marketing Analytics and Insights Manager to join our Marketing + Communications (M+C) team. This role will optimize our data and analytics program by utilizing technology, data, and AI to deliver unparalleled insights and drive meaningful impact across marketing and the business. The Manager will act as a crucial link between M+C, Leadership, Business, and Growth teams, ensuring marketing programs are supported by accurate data, strong governance, integrated systems, and powerful analytical tools to enhance performance and decision-making.

Requirements

Minimum 8 years of experience in marketing analytics, data strategy and governance, and performance measurement within a B2B or B2G environment, military or civilian.
Bachelor’s degree.
Strong written and verbal communication skills, with the ability to present insights clearly to stakeholders at all levels.
Demonstrated ability to manage multiple projects in a deadline-driven environment.
Executive presence and strong stakeholder management skills within a matrixed organization.
Team-oriented and highly collaborative with strong interpersonal skills.

Nice To Haves

Understanding of marketing disciplines across integrated campaigns, account-based marketing, content, web and digital, social, paid and earned media, advertising, recruitment marketing and event-based channels.
Working knowledge of Salesforce, Marketing Cloud, or similar CRM, and marketing automation platforms.
Familiarity with Adobe Analytics, Adobe Target, LinkedIn Campaign Manager, Sprinklr, HubSpot, Cvent, Greenhouse, and Power BI or other data visualization tools.
Experience with AI-powered analytics tools, automation frameworks, or marketing experimentation programs.

Responsibilities

Lead data strategy, governance, analytics, quality, and integration efforts to ensure accurate, consistent, and accessible marketing and communications data across multiple marketing platforms.
Oversee cross-channel tracking and measurement infrastructure, including knowledge about tracking links, foundational data lake or API-based integrations and reporting requirements.
Evolve and maintain the core marketing measurement framework, including standardized metrics, definitions, benchmarks, and aligned data sources.
Develop dashboards, reporting frameworks, and analytics models that translate complex data into clear, actionable insights for marketers, leaders, and other senior stakeholders.
Analyze and evaluate real-time and overall performance, forecast trends, and guide strategic optimization using data-driven methodologies.
Advance AI-powered analytics, automation, and experimentation to improve efficiency, enhance targeting, and demonstrate measurable business impact.
Identify and synthesize key trends and insights that inform engagement strategies and strengthen marketing effectiveness.
Maximize and govern the CRM platform to ensure high data accuracy and enable comprehensive client intelligence and activity tracking.