Federal Marketing Analytics and Insights Manager

Accenture Federal Services•Arlington, VA

9d•$95,200 - $204,400

About The Position

Accenture Federal Services is seeking a Marketing Analytics and Insights Manager to join their Marketing + Communications (M+C) team. This role is responsible for optimizing the data and analytics program by leveraging technology, data, and AI to deliver insights and drive impact across marketing and the business. The Manager will act as a key liaison between M+C, Leadership, Business, and Growth teams, ensuring marketing programs are supported by accurate data, strong governance, integrated systems, and effective analytical tools to improve performance and decision-making.

Requirements

Minimum 8 years of experience in marketing analytics, data strategy and governance, and performance measurement within a B2B or B2G environment, military or civilian.
Bachelor’s degree.
Strong written and verbal communication skills, with the ability to present insights clearly to stakeholders at all levels.
Demonstrated ability to manage multiple projects in a deadline-driven environment.
Executive presence and strong stakeholder management skills within a matrixed organization.
Team-oriented and highly collaborative with strong interpersonal skills.

Nice To Haves

Understanding of marketing disciplines across integrated campaigns, account-based marketing, content, web and digital, social, paid and earned media, advertising, recruitment marketing and event-based channels.
Working knowledge of Salesforce, Marketing Cloud, or similar CRM, and marketing automation platforms.
Familiarity with Adobe Analytics, Adobe Target, LinkedIn Campaign Manager, Sprinklr, HubSpot, Cvent, Greenhouse, and Power BI or other data visualization tools.
Experience with AI-powered analytics tools, automation frameworks, or marketing experimentation programs.

Responsibilities

Lead data strategy, governance, analytics, quality, and integration efforts to ensure accurate, consistent, and accessible marketing and communications data across multiple marketing platforms.
Oversee cross-channel tracking and measurement infrastructure, including knowledge about tracking links, foundational data lake or API-based integrations and reporting requirements.
Evolve and maintain the core marketing measurement framework, including standardized metrics, definitions, benchmarks and aligned data sources.
Develop dashboards, reporting frameworks, and analytics models that translate complex data into clear, actionable insights for marketers, leaders, and other senior stakeholders.
Analyze and evaluate real-time and overall performance, forecast trends, and guide strategic optimization using data-driven methodologies.
Advance AI-powered analytics, automation, and experimentation to improve efficiency, enhance targeting, and demonstrate measurable business impact.
Identify and synthesize key trends and insights that inform engagement strategies and strengthen marketing effectiveness.
Maximize and govern the CRM platform to ensure high data accuracy and enable comprehensive client intelligence and activity tracking.