Marketing Analyst

First American Equipment Finance•Rochester, NY

5d•$62,500 - $70,000

About The Position

The Marketing Analyst plays an important role in supporting First American's Corporate Marketing team through the execution of marketing initiatives, content development, research, and administrative coordination. This role is ideal for an early-career marketing professional looking to build broad exposure across multiple marketing disciplines while contributing to the success of strategic marketing programs. The Marketing Analyst will partner with Marketing and Sales teams to plan, coordinate, and execute initiatives that increase brand visibility, support strategic business goals, and deepen audience engagement. Key responsibilities include developing marketing collateral, managing email campaigns, supporting and maintaining website content, conducting competitive research, executing integrated marketing campaigns, supporting risk and governance requirements, and contributing to marketing operations and process optimization. This role, like all roles at First American, carries a high degree of responsibility.

Requirements

Bachelor's degree preferred, or equivalent combination of education, training, and experience
At least 2 years of marketing and design experience; internship or co-op experience will be considered
Strong written and verbal communication skills with the ability to create compelling content for a variety of channels
Design proficiency using Adobe InDesign and Canva
Excellent attention to detail, organizational skills, and proactive communication style
Ability to manage multiple projects and deadlines in a fast-paced environment
Ability to independently generate ideas and follow through on execution
Strong collaboration skills and ability to build relationships across teams
Ability to leverage data and insights to support marketing goals and decision-making