Marketing Analyst

Homeland Language Services•Florida, FL

5d•Remote

About The Position

We are looking for a Marketing Analyst! Join one of the leading and fastest-growing private interpreting companies in the United States! We are seeking a motivated, result-oriented, work-from-home Marketing Analyst for our team. This is a work-from-home position and is categorized as an Independent Contractor. The contractor must be based in LATAM.

Requirements

Native or near-native proficiency in English.
Minimum of 2 years of experience.
Experience in the interpretation and translation industry is a plus.

Nice To Haves

Bachelor’s or Associate’s/comparable degree (not mandatory but preferred).

Responsibilities

Brand awareness, positioning, style & mascot.
Competitor and market research and analysis, competitor profiles.
Advertising opportunities.
Creation of marketing campaigns.
Business campaigns.
Annual & Quarterly Marketing Plan.
Monthly reports with MKT KPI
All types of Communication: external - with current clients, and promotional campaigns for potential customers, community relations, press releases; internal – with the team, freelancers, interpreters & translators.
Creation and gathering of ideas for the posts on LinkedIn, Facebook, Instagram, Twitter, YouTube, and TikTok.
Creation of texts for the post, including a selection of hashtags.
Supervising comments and messages.
Controlling the analytics.
Research on new social media platforms (Gab, Rumble, Parler).
Creation of the blog articles (finding the ideas, writing articles with SEO requirements (finding the information online, conducting the interviews with employees, gathering different types of information from the team with the help of questionnaires or personal communication), creation of pictures or infographics for it, publishing on the website, and sharing it on social media as a posting with exclusive text, link, and picture).
Updating the website pages with new text and pictures, and infographics with SEO requirements.
SEO Strategies and Ongoing Action Plan.
Landing Pages for Services Overview.