Marketing Analyst

WorldStrides

5d•$85,000 - $95,000•Hybrid

About The Position

The Marketing Analyst will drive insights and recommendations on marketing performance across digital and customer lifecycle channels, helping the team understand what's working, why, and what to do next. This role sits at the intersection of marketing and analytics, translating campaign data into actionable insights that improve acquisition, retention, and cross-sell performance, and uses AI-enabled tools to accelerate analysis and improve campaign effectiveness.

Requirements

3–4 years of experience in marketing analytics, digital marketing, or performance marketing
Strong experience analyzing digital marketing campaigns (paid media, web, email/CRM)
Experience with analytics and reporting tools such as GA4 or Adobe Analytics, Excel/Google Sheets, and BI tools (Tableau, Power BI, Looker)
Familiarity with AI-enabled tools to support efficient analysis and reporting
Ability to translate data into clear business insights and recommendations
Strong communication and cross-functional collaboration skills

Nice To Haves

Experience with customer lifecycle marketing (retention, cross-sell, or CRM campaigns)
Exposure to direct mail campaign analysis
Familiarity with CRM or marketing automation platforms (Salesforce, HubSpot, etc.)

Responsibilities

Analyze performance across digital channels (paid media, email, website) and direct mail campaigns
Help establish performance targets and benchmarks (e.g., conversion rates, engagement, lead-to-enrollment metrics)
Evaluate lead generation performance across channels, including volume, quality, and funnel conversion
Identify key drivers of conversion, CPA, and overall campaign effectiveness
Translate findings into actionable recommendations for marketing teams
Analyze lifecycle campaigns, including onboarding, retention, re-engagement, and cross-sell
Evaluate customer segments and behavior to identify growth opportunities
Recommend audience targeting, messaging, and timing improvements to increase engagement and repeat conversion
Support A/B testing across channels (creative, offers, segmentation, cadence)
Analyze test results and communicate clear implications
Monitor performance across owned channels, including website, email, and sales channels
Provide insight into channel performance to inform budget allocation
Identify opportunities to scale high-performing campaigns or improve efficiency
Support forecasting and performance planning
Use existing tracking and attribution frameworks to interpret campaign performance
Ensure marketing results are measured consistently and accurately
Identify gaps or inconsistencies in reporting and partner with analytics/data teams to resolve

Benefits

Comprehensive health benefits: medical, dental, vision, life, AD&D, accident, critical illness, disability insurance, FSA/HSA options with employer HSA contributions
Generous paid time off including 11 paid company holidays, 25 PTO days the first year (prorated), 1 paid volunteer day, 4 mental health days, and bereavement
Professional development support, including up to $5,250 annually for tuition reimbursement and up to $1,000 for certifications annually
Opportunities for paid and discounted travel
Flexible work schedule providing on-site, remote, and hybrid office opportunities
Encouraged participation in a wide variety of Employee Resource Groups
Employee Assistance Program (EAP) and wellness resources, including fitness centers at select locations
Paid parental, caregiver, and disability leave
Team Member Discount Program
Engaging, collaborative, and fun work environment