Marketing Analyst, Visa Direct Field Marketing (LAC)

Visa•Miami, FL

7d•$93,200 - $144,700•Hybrid

About The Position

The Marketing Analyst will be a key member of the LAC Visa Direct Marketing team, supporting a range of high-impact initiatives that accelerate client adoption, usage, and growth of Visa Direct solutions. This role sits at the intersection of client engagement, go-to-market strategy, and marketing execution, offering exposure to some of Visa’s most strategic clients and programs. You will play a critical role in helping clients bring innovative money movement solutions to market—translating strategy into execution and driving measurable business outcomes. In this role, you will contribute across a portfolio of client-facing marketing initiatives, with responsibilities evolving based on business needs and priorities. Core areas of focus may include: Client Marketing & Co-Creation: Support the development and execution of co-marketing programs with key clients and partners and help shape go-to-market approaches that drive adoption, activation, and sustained usage. Demand Generation & Campaign Support: Contribute to integrated marketing programs designed to accelerate pipeline and deal progression, supporting campaign execution, optimization, and performance tracking. Experiential & Event Activation: Support the planning and delivery of client-facing events, executive engagements, and industry moments, helping translate event engagement into measurable follow-up and pipeline impact. Insights & Performance: Analyze program and client performance to identify opportunities for growth and optimization, translating insights into clear, actionable recommendations for both internal teams and clients. You will work in a highly collaborative environment, partnering closely with Sales, UI/UX teams, Marketing Services, and the Global Customer Growth team. You will act as a connector across these teams to ensure that client programs are well designed, effectively executed, and optimized for performance. Success in this role requires sound judgment, strong communication skills, and the ability to balance client partnership with clear, confident advocacy for the Visa brand and Visa Direct product.

Requirements

2 or more years of work experience with a Bachelor’s Degree or an Advanced Degree (e.g. Masters, MBA, JD, MD, or PhD)
3-4 years of relevant experience in B2B marketing, analytics, or client facing marketing roles
Bachelor’s degree in marketing, communications, business, analytics, or related field.
Strong analytical mindset with experience using data to inform marketing and business decisions
Experience applying AI tools—including agent-based solutions—to improve marketing effectiveness, streamline workflows, and drive data-informed decision making
Experience in client-facing roles supporting or executing client or partner marketing programs
Understanding of customer lifecycle marketing including acquisition, activation, and usage growth
Ability to translate insights into clear, actionable recommendations for clients and internal teams
Strong collaboration skills with experience working across Sales, Product, UX, and Marketing functions
Executive presence, clear and concise communication skills, both written and verbal
Detail oriented with the ability to manage multiple projects and priorities
Comfortable operating in a fast-paced organization
Results oriented with a focus on measurable business outcomes such as adoption, usage, and revenue growth

Nice To Haves

3 or more years of work experience with a Bachelor’s Degree or more than 2 years of work experience with an Advanced Degree (e.g. Masters, MBA, JD, MD)
Experience in payments, fintech, or financial services is a strong advantage
Fluency in Spanish and/or Portuguese strongly preferred, with the ability to support client engagement across diverse markets

Responsibilities

Leverage data and insights using AI tools to inform and shape client marketing strategies, identifying opportunities to drive adoption, activation, and growth
Partner with Sales and Client teams to support deal acceleration through targeted, insight-driven marketing initiatives
Contribute to the development and execution of co-marketing programs with key clients and partners
Support the design and delivery of go-to-market programs, helping clients bring new solutions and experiences to life
Help plan and execute client-facing activations, including industry events and executive engagements, translating engagement into measurable follow-up
Analyze performance across marketing programs and client initiatives, using AI tools to create insights and identify opportunities to optimize engagement, conversion, and transaction growth
Collaborate cross-functionally with Product, UX, and Marketing teams to ensure programs are aligned, effective, and client-centric
Engage with clients to provide guidance on marketing best practices, helping shape programs for long-term success
Track and communicate program performance, linking marketing activities to pipeline progression, usage, and revenue impact
Contribute to the development of scalable playbooks, frameworks, and best practices to support repeatable success across clients and programs