Marketing Analyst
Medical Essential Diagnostics•Princeton, NJ
•Onsite
About The Position
The Marketing Analyst will be responsible for managing and executing targeted email marketing campaigns to pre-registered individuals. This role involves maintaining a database, segmenting contact lists, monitoring campaign performance, and collaborating with various teams to align campaigns with organizational priorities. The analyst will also ensure compliance with email marketing best practices and identify opportunities for lead re-engagement and data improvement.
Requirements
- Experience with email marketing platforms and CRM/database management.
- Strong analytical skills with proficiency in Microsoft Excel and reporting tools.
- Excellent written communication and organizational skills.
- Detail-oriented with the ability to manage multiple campaigns simultaneously.
- Experience handling and circumventing spam protection to maximize email deliverability and campaign performance.
Nice To Haves
- Bachelor's degree in Marketing, Business, Communications, Data Analytics, or a related field.
- Experience with healthcare marketing or patient engagement.
Responsibilities
- Manage and maintain the pre-registration database to ensure accurate and organized contact information.
- Develop, schedule, and execute targeted email marketing campaigns to pre-registered individuals.
- Segment contact lists based on campaign objectives, demographics, location, and engagement history.
- Monitor campaign performance, including open rates, click-through rates, responses, and scheduling conversions.
- Conduct A/B testing on subject lines, messaging, and call-to-action strategies to improve campaign effectiveness.
- Generate weekly and monthly reports on campaign performance, conversion metrics, and recommendations for improvement.
- Collaborate with the Scheduling, Marketing, and Operations teams to align campaigns with clinic availability and organizational priorities.
- Maintain compliance with email marketing best practices, privacy regulations, and company communication standards.
- Identify opportunities to re-engage inactive leads through automated email workflows and follow-up campaigns.
- Assist with maintaining the integrity of marketing data and provide insights to improve overall patient acquisition and scheduling performance.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
