Marketing Analyst

Mohegan SunMontville, CT
Onsite

About The Position

This position analyzes all aspects of Marketing strategy and customer database performance to provide clear, actionable information to all Marketing stakeholders and provides recommendations, where appropriate.

Requirements

  • Bachelors’ Degree in Economics, Finance, Applied Mathematics. Statistics or a related field
  • One year of experience in statistical or analytical modeling
  • Strong communication and analytical skills
  • Intermediate knowledge of Microsoft Office, SQL programs, Power BI and statistical programs (R or a comparable analytic tool)
  • Excellent financial presentation skills
  • Intermediate understanding of database design and general financial analysis
  • Knowledge of SQL and related databases

Responsibilities

  • Compiles pre and post analyses provided for all marketing campaigns and special events
  • Creates all monthly reporting for Marketing
  • Completes ad-hoc analyses tasked to the Marketing Analysis department
  • Assists with the evaluation, analysis and recommendation of marketing strategy and promotions
  • Effectively utilizes statistical modeling software and data elements from customer data warehouse to create reusable models
  • Consistently explores and generates additional experimental model designs to enhance performance and promote continuous improvement/response metrics
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