Marketing Analyst & Specialist

SWISS KRONO Group•Portland, OR

2d•Onsite

About The Position

The Marketing Analyst & Specialist is responsible for managing the SWISS KRONO and TruWood brands, coordinating print and digital marketing collateral, and analyzing marketing performance to support strategic decision-making. This position combines marketing execution with market research, data analysis, and reporting to strengthen brand visibility, customer engagement, and business growth.

Requirements

Two (2) to five (5) years of experience in marketing, communications, brand management, sales support, digital marketing, or a related field required
Bachelor’s degree in marketing, Business Administration, Communications, Public Relations, Analytics, or a related field; or an equivalent combination of education and experience
Strong interpersonal, negotiation, and presentation skills
Strong verbal and written communication skills
Strong attention to detail and organizational skills
On-site attendance is essential

Nice To Haves

Manufacturing, building products, industrial, or business-to-business (B2B) marketing experience is a plus

Responsibilities

Registering and maintaining trademarks
Optimizing branded searches
Completing Declare label and NAF third-party audits and renewals
Posting and tracking social media content on Facebook
Providing specifiers appropriate documentation for green projects
Managing print and digital marketing collateral in collaboration with the sales team to include its design, production, and distribution
Ensuring marketing collateral is accurate and current
Optimizing website content and digital marketing campaigns to improve visibility, engagement, and user experience
Managing trade shows and exhibits
Directing, planning, buying, and tracking annual media
Managing website content to ensure TruWoodsiding.com and SWISS KRONO/PineParticleboard.com sites are accurate and current
Developing and maintaining marketing dashboards and reports to track key performance indicators (KPIs), lead generation, website traffic, and engagement metrics
Coordinating with sales manager on new product rollouts
Remaining current on FSC marketing requirements
Independently managing multiple marketing projects and priorities with limited day-to-day supervision
Ordering company and marketing tools as approved by management
Maintaining various industry subscriptions, memberships, listings, and biographies as directed by the General Manager
Managing special projects assigned by the General Manager