Marketing Analyst II

American Fidelity•Oklahoma City, OK

14d

About The Position

Serve as a key marketing expert, planning campaigns, writing content, and working with designers and videographers on marketing collateral (including print, digital, web, social media, and audio/video production). Advise and collaborate with colleagues throughout the company on effective promotion strategies. Must have excellent grammar and punctuation skills and understand the company’s brand voice/tone/terminology. Also, have a working knowledge of challenger language and writing for different mediums. Manage executive-level projects and develop cost-efficient marketing campaigns that support customer retention, increase sales, and educate prospective or existing customers. Additionally, assist other marketing analysts with tactics and execute approved budgets. Lead the creation of marketing collateral that promotes name awareness, our value proposition, and maintains our reputation in the market. Work with colleagues throughout the company to ensure positive customer experience.

Requirements

Five to seven years of marketing, communication or advertising experience preferred
At least five years of experience in the insurance industry and/or marketing corporation or agency
Experience researching, planning, executing and measuring marketing communications projects, campaigns, and strategies
Advanced knowledge in a specialty (writing, SEO, digital advertising, social media, email marketing, etc.)
Advanced knowledge of accessibility and readability levels
Strong knowledge of sales, advertising and marketing techniques
Advanced knowledge of insurance products/services and the industries we serve
Strong, detail oriented copywriting skills with the ability to write within the brand “voice”, in a variety of mediums including print, digital, web, social media, blog articles and video scripting
Ability to handle and prioritize multiple projects at one time using a collaborative work management software system
Fully proficient on a PC or Mac platform
Familiarity with advertising and state compliance laws
Fully proficient in Microsoft Suite: Outlook, Teams, Word, Excel, OneNote, PowerPoint, SharePoint, and Access
Fully proficient in Adobe Creative Suite including Adobe InDesign and Acrobat Professional
Working knowledge of variable data merge thru InDesign or Microsoft Office
Deep knowledge of HTML email campaigns, web and customer relationship systems, including Salesforce, Salesforce Marketing Cloud, Umbraco, Salesforce Email Templates
Enhanced knowledge of digital reporting tools such as Google Analytics
Advanced understanding of social media communications which may include social media outlets (Sprout Social, Twitter, LinkedIn, Facebook, YouTube, Instagram)
Understands our customer facing apps and has a deep knowledge of the customer’s journey
Excellent analysis and interpretation skills
Strong oral and written communication, ability to be a strong communicator and form relationships

Nice To Haves

Excellent grammar and punctuation skills
Understand the company’s brand voice/tone/terminology
Working knowledge of challenger language and writing for different mediums

Responsibilities

Plan campaigns
Write content
Work with designers and videographers on marketing collateral (including print, digital, web, social media, and audio/video production)
Advise and collaborate with colleagues throughout the company on effective promotion strategies
Manage executive-level projects
Develop cost-efficient marketing campaigns that support customer retention, increase sales, and educate prospective or existing customers
Assist other marketing analysts with tactics
Execute approved budgets
Lead the creation of marketing collateral that promotes name awareness, our value proposition, and maintains our reputation in the market
Work with colleagues throughout the company to ensure positive customer experience