Marketing Alliances Manager

HP•Vancouver, WA

About The Position

Marketing Alliances Lead – Pan Personal Systems It’s a fantastic time to be a part of HP! As the world’s #1 manufacturer of printers and PCs, HP creates technology that makes life better for everyone, everywhere. We’re on a mission to hire the best talent, and we are committed to creating exceptional employee experiences that drive high levels of employee engagement and result in a fulfilling relationship with work. Reporting to the Director of Alliance Marketing, PS, you will work with a team of marketing professionals based around the world to bring your strategies to bear on the business.

Requirements

Minimum of 11 years in B2C and B2B marketing roles.
Someone with experience in or extreme curiosity about Artificial Intelligence and uncovering what it can and will do for people.
Imagination coupled with relentless results-orientation.
Expertise in value proposition development, campaign creation, and execution.
Experience in working closely with GTM teams to design and deliver with relevant impact.
Storyteller, narrator, crafter of connections.
Agile, flexible, adaptable, and comfortable navigating ambiguity.
A collaborative leader who is experienced and comfortable working in a matrix structure.

Responsibilities

Partner with Marketing and Commercial Organization to build a clear marketing vision and strategy for key partners that delivers a distinct, differentiated, and relevant positioning in the market.
Work closely with GTM teams to develop efficient strategies, manage budgets, and support revenue generation and sales growth with a market-centric approach.
Demolish barriers and silos to create a consolidated strategy that empowers GTM execution.
Strategically prove concepts that will expand opportunities for our partnerships and deliver mutual benefit.
Cultivate excitement internally for our team’s efforts.
Help craft an inspiring, dynamic partner marketing strategy, positioning, and messaging that are unique and set HP apart from the competition.
Direct development of value proposition, integrated solution offering, and market positioning/with/partner and successfully launch the solution in the market.
Develop and evangelize simple/clear assets that outline the value proposition, narrative, and messaging to drive common, globally understood initiatives.