Marketing & AI Ops Manager

BigID

8h•$115,000 - $145,000•Remote

About The Position

BigID is seeking a Marketing & AI Ops Manager to build, automate, and operate at the intersection of modern marketing infrastructure and AI-powered workflow engineering. This role is responsible for the systems and data pipelines that drive the demand engine, from lead capture to conversion tracking and campaign quality assurance. The manager will architect automation workflows, experiment with AI agents to improve operational efficiency, and maintain the martech stack. This position involves close collaboration with marketing, sales leadership, and rev ops to connect program execution with revenue data. The role offers significant latitude to shape the future of AI-era marketing operations at BigID.

Requirements

3 to 6 years in marketing operations, rev ops, or a closely adjacent function.
Hands-on HubSpot administration experience (not just reporting access).
Strong working knowledge of GTM and GA4, including custom event configuration.
Demonstrated ability to build and maintain automated workflows without engineering support.
Comfortable working with APIs, webhooks, and lightweight scripting (Python, JS, or similar).
Sharp instincts around data quality, attribution, and funnel analytics.
High tolerance for ambiguity and a bias toward building over process-documenting.
Must be able to exercise independent judgment with little or no oversight.

Nice To Haves

Experience building AI agents or LLM-powered workflows in a marketing or ops context.
Familiarity with MCP (Model Context Protocol) integrations.
Prior experience with Chilipiper, Navattic, Warmly, or comparable tools.
Background in a B2B SaaS environment, ideally in security or data.

Responsibilities

Design and deploy AI-powered workflows and agents to automate repetitive marketing ops tasks.
Build and maintain process automations across the martech stack.
Identify automation opportunities across campaign operations, lead processing, and data quality.
Stay current on emerging AI tooling (MCP integrations, LLM-powered ops, etc.) and bring relevant innovations in-house.
Coordinate lead enrichment and normalization pipelines.
QA landing pages, campaign sequencing, form routing, and nurture workflows end to end.
Own conversion tracking infrastructure and attribution modeling.
Ensure data integrity across campaign inputs and outputs.
Manage HubSpot: campaign configuration, lifecycle stages, reporting, and workflow management.
Manage Chilipiper: meeting routing logic, form concierge setup, and inbound lead handling.
Manage Navattic: interactive demo management and performance tracking.
Manage Warmly: intent signal monitoring and site visitor enrichment.
Manage GTM / GA4: tag management, event tracking, and conversion configuration.
Own and enforce data hygiene standards across marketing systems.
Build processes to catch and remediate dirty data before it reaches pipeline.