Marketing Activation, Senior Manager

HIGH BRIDGE CONSULTING LLC•Atlanta, GA

4h•Remote

About The Position

As a member of the Marketing Performance team, the Marketing Activation Senior Manager is a strategic role responsible for aligning marketing performance initiatives with broader business objectives. In support of Global Payments' flagship Genius go-to-market and promotional strategies, this individual will act as a key partner to campaign teams, ensuring the right marketing channel mix for the audience and business outcome, providing technical guidance and strategic direction to ensure marketing programs are effectively designed, executed, and measured. The role requires a deep understanding of campaign strategy for digital marketing, ABM, email, SMS, and events/webinars, data architecture, and system integrations to drive optimized marketing performance and revenue growth. This person will serve as a strategist/liaison between Revenue Generation, Product Marketing, Creative Services, and Marketing Operations functions, ensuring cohesive collaboration and successful program execution.

Requirements

Education: Bachelor's degree in Marketing, Information Technology, Business, or a related field; equivalent experience will be considered.
10+ years of experience in digital marketing, marketing operations, or technical project management, with a focus on data-driven marketing strategies.
5+ yrs experience and advanced proficiency with marketing technology platforms (Salesforce CRM, Marketo / Pardot, audience building tools, CDPs, Google Analytics,Google Tag Manager, Funnel.io, Zapier, etc).
Proven track record of designing and implementing technical solutions that support marketing campaigns, including tagging / tracking, lead management, audience segmentation, data architecture, and system integration.
Experience working with cross-functional teams and managing complex projects in a fast-paced environment.
Strong understanding of data architecture, data integration, and marketing analytics.
Strategic thinker who can connect the dots between campaign strategy, data requirements, and technical execution.
Results-oriented, with a passion for using data to drive marketing performance and inform decision-making.
Excellent communication and collaboration skills, with the ability to work effectively across different teams and levels of the organization.
Ability to manage multiple projects simultaneously, demonstrating initiative, problem-solving skills, and attention to detail.
Proven track record with B2B marketing and revenue generation strategies and digital marketing best practices.

Responsibilities

Partner with campaign teams to understand marketing goals and refine strategies to ensure multi-channel campaigns are supported by robust data and technology frameworks.
Collaborate with stakeholders to translate campaign objectives into technical execution plans, outlining requirements needed to achieve optimal data flow, lead routing, targeting, and performance measurement.
Design the campaign solution architecture required to support campaign execution, including tracking/tagging, lead management/routing, segmentation, and systems by audience type.
Create and support management of campaigns in Salesforce.com
Oversee the configuration of marketing systems and platforms (Salesforce, Funnel.io, Zapier, CDP, Google Analytics, ad platform goals, and requirements for system integrations, to ensure seamless data flow, accurate tracking, and compliance with data privacy regulations.
Serve as the planning liaison between campaign owners and the Marketing Performance team, coordinating efforts across internal functional teams (Data Management, Insights & Reporting, Segmentation).
Coordinate tracking mechanisms and performance metrics to monitor campaign outcomes, including conversion rates, audience engagement, and ROI.
Provide detailed reports and dashboards to stakeholders, offering insights on campaign performance and making data-driven recommendations for optimization.
Identify and resolve any issues that may impact campaign effectiveness, continuously seeking opportunities to improve campaign performance.
Stay informed on industry trends, marketing technologies, and data privacy regulations to continuously enhance the technical architecture of the marketing ecosystem.