Local Marketing Activation Sales Manager

Ansira•Northampton, MA

About The Position

The Local Marketing Activation (LMA) Sales Manager is a quota-carrying sales role responsible for converting local partners (dealers, agents, franchisees) into active participants in brand-funded marketing programs powered by Ansira. This role sits within the Local Marketing Activation team, the demand generation and sales engine of Ansira’s LMA division. This is a high-velocity, metrics-driven role focused on daily outreach, consultative selling, program enrollment, and revenue performance. You’ll work directly with local partners, helping them understand the value of digital marketing, utilize available co-op/MDF funds, and activate programs through Ansira’s platforms. Success is measured by monthly and annual sales goals tied to platform adoption and program revenue

Requirements

Proven experience in a sales-focused role with performance targets and accountability for quota attainment.
Understanding of digital media + omni media strategy at a small/medium size business level (local media).
Strong verbal and written communication skills with the ability to explain complex marketing solutions in a simple, compelling way.
Comfortable in high-volume outreach environments; ability to maintain a structured approach while managing dozens of concurrent leads.
Excellent organizational skills with attention to detail and follow-through across all stages of the sales cycle.
Resilient, positive attitude with the ability to handle objections and convert skeptics into adopters.
HubSpot CRM experience is a strong plus; familiarity with sales workflows, pipeline tracking, and reporting dashboards preferred.

Nice To Haves

2+ years in inside sales, digital media sales, SaaS platform sales, or co-op/MDF fund utilization programs.
Experience selling into local businesses (dealers, agents, franchisees) within a distributed brand network.
Familiarity with channel marketing, marketing automation, or platform-based opt-in models.
Comfortable working in a cross-functional, fast-paced organization with tight deadlines and evolving priorities.

Responsibilities

Own and manage a daily sales pipeline of local partner leads; consistently close multiple transactions per day across active brand programs.
Achieve and exceed monthly/quarterly/annual performance goals tied to enrollments, revenue contribution, and co-op fund utilization.
Execute targeted outreach campaigns (phone, email, webinar) aligned to program demand generation strategy and brand priorities.
Act as a trusted advisor to local partners, helping them understand digital program offerings, platform functionality, and how to get the most out of their marketing funds.
Guide partners through selecting the right solution based on business goals, geography, media mix, and budget eligibility.
Facilitate turnkey enrollment processes via Ansira’s platform—including opt-ins, co-op fund application, and onboarding handoff to media services teams.
Provide hands-on support for partners who need assistance completing enrollment tasks or navigating program materials.
Maintain real-time, accurate records of all partner interactions, deals, and campaign activations within HubSpot.
Use structured workflows and reporting dashboards to manage daily outreach, prioritize follow-ups, and forecast sales performance.
Work closely with internal teams including Media, Client Partnerships, Product, and Field Strategy to coordinate messaging and campaign execution.
Support field sales reps (e.g., territory managers) at the brand level with training, awareness, and activation tools to scale LMA program usage.