Marketing Activation Coordinator

Fermented Food Holdings, Inc. • Madison, WI

1d

About The Position

The Marketing Activation Coordinator supports the execution of integrated brand activations across digital, social, influencer, PR, experiential, and creative channels. This role helps bring brand strategies to life through strong coordination, creative support, and operational execution.

Requirements

• A proactive self-starter who is comfortable working with minimal direction
• Someone who enjoys figuring things out and solving problems creatively
• Highly organized, detail-oriented, and reliable
• Creative thinker with a strong interest in brand, storytelling, and design
• Strong communicator who works well cross-functionally
• Comfortable juggling multiple projects and priorities

Nice To Haves

• Bachelor's degree in Marketing, Communications, or related field
• 1–3 years of relevant experience in marketing, social media management or PR
• Practical knowledge of Canva and similar digital content creation tools
• Passionate about our brands, consumers, and company mission
• Great problem-solving skills & sense of job ownership
• Passion for natural and organic products and working for a purpose driven company a plus

Responsibilities

• Support execution of brand activation plans across marketing channels, including social, digital, PR, and experiential initiatives
• Help coordinate logistics for activations such as product sends, event materials, and vendor support
• Assist with outreach, coordination, and follow-up for activation partners as needed
• Support development of packaging concept designs, collateral, and activation creative in partnership with the Brand Activation lead
• Assist with creative storytelling across marketing touchpoints, including copy drafts, content ideas, and creative briefs
• Coordinate with freelance designers and agencies to support creative execution
• Support planning and execution of experiential marketing initiatives such as pop-ups, sampling events, campus activations, and brand moments
• Research and help organize vendors, partners, and logistics for events and special projects
• Help problem-solve on-site or remotely as needed
• Keep activation timelines, trackers, and details organized
• Track project status, budgets, and expenses
• Support post-activation recaps and learnings
• Work closely with internal teams and external partners to support execution
• Ensure activations align with brand standards and objectives

Benefits

• 401-K with Company match
• Paid holidays, as well as paid time off
• Health, dental and vision insurance
• Flexible Spending Accounts (health/dependent) and Health Savings Accounts
• Company sponsored short term and long-term disability, as well as life insurance
• Additional voluntary insurance plans are available to meet your lifestyle needs
• You’ll enjoy office perks such as espresso, snacks, desserts, and a friendly environment

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level