PepsiCo Canada: Marketing 2027 New Grad
About The Position
At PepsiCo, you'll find the opportunity to grow your career, make an impact, and help shape what's next. As one of the world's leading food and beverage companies, our beloved brands—including Gatorade, Lay's, and Quaker—help create smiles with every sip and bite. Behind our products is a connected system that starts with how we source and grow ingredients alongside farmers and extends to how we make, move, and deliver products while driving positive impact for our business and communities. At PepsiCo Canada we’re always on the lookout for great talent – and that search often brings us to campuses like yours! So, why choose the Marketing Leadership Program? * Early Responsibility: Accelerate your career progression with early leadership responsibilities * Make an Impact: Contribute in a fast-paced and dynamic environment that pursues growth * Development and Coaching: Develop yourself and learn to lead and develop others at a company where our People are a strategic priority. * Mega Brands: Make a tangible impact on globally recognized and respected brands
Requirements
- Bachelor's Degree completed by 2027.
- A passion for marketing, brands, and consumer behavior, with a strong curiosity for understanding what drives growth.
- Demonstrates a track record of delivering results, showing resilience, initiative, and a positive attitude when tackling complex challenges.
- Displays strong self-awareness and a commitment to continuous learning by actively seeking feedback and embracing growth opportunities.
- Thrives in collaborative environments, building strong relationships and working effectively across teams and function
- Possesses strong analytical and strategic thinking skills, with the ability to leverage insights and market data to identify opportunities for growth.
- Strong communication and storytelling capabilities, with confidence presenting ideas to diverse audiences, including senior leaders.
- Passionate about PepsiCo brands, culture, and purpose, with a desire to make a meaningful impact from day one.
Responsibilities
- Support the Marketing Manager in delivering the growth agenda on one of our exciting brands such as Doritos, Pepsi, Lays, bubly, Gatorade, Quaker and many more!
- Gather and analyze brand and category data to understand consumer trends and develop business building recommendations.
- Partner with cross functional teams to gain meaningful insights into business drivers.
- Lead and support brand execution plans with internal and external business partners.
- Assist in development of business reviews and strategic growth plans.
- Support Manager/Director in Creative Development and Media Planning
- Support the growth agenda on a brand or portfolio through assisting on critical deliverables, innovation launches and consumer programs.
- Lead cross-functional projects and/or brand initiatives, collaborating with internal and external partners to bring marketing programs to life and deliver against business objectives.
- Transform data into action through the development of brand trackers, business reviews, performance analyses, and recommendations that inform strategic decision-making.
- Present insights and recommendations to senior marketing leaders, influencing key business and brand decisions
Benefits
- Exposure to one of Canada's leading consumer packaged goods organizations.
- Hands-on experience working on iconic brands and high-impact business challenges.
- Direct interaction with senior leaders and cross-functional teams.
- Opportunities to build strategic, analytical, communication, and leadership skills in a fast-paced marketing environment.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
