Marketer for Senior Living

Bridgeway Park Superior•Superior Township, MI

3d•Hybrid

About The Position

Bridgeway Park Superior Senior Living Community is under new management and is seeking a strong leader to join their team. The marketer will be responsible for the internal and external marketing of the community, collaborating with all levels of the organization to ensure an excellent brand image and reputation. This community offers unique specialty programs that provide a competitive advantage. The role requires a self-starter focused on achieving and exceeding census goals through lead generation, tours, relationship building, and developing a business development plan.

Requirements

Knowledge of creating and driving sales culture in the community with positive influence and attitude
Knowledge of the Senior Living industry and understanding the difference of service levels (Independent Living, Assisted Living, Memory Care, Long Term Care, Rehabilitation)
Exceptional communication skills
Self-starting, focused, goal-oriented
Ability to achieve and exceed census goals
Driver's License (Required)
75% local travel to networking events, referral sources, and assessments (Required)
Business Development: 2 years (Required)
Sales: 2 years (Required)

Nice To Haves

Senior Healthcare: 2 years (preferred)

Responsibilities

Internal and external marketing of the community
Collaborate with all levels of the organization to ensure excellent brand, image, and reputation
Create and drive a sales culture in the community with positive influence and attitude
Identify new strategies to increase visits to the community
Build relationships with hospitals, Skilled Nursing Facilities, and specialty physician offices to drive business and sales
Communicate daily to the Executive Director and Director of Sales regarding sales appointments and/or leads
Achieve and exceed census goals
Generate leads, schedule and execute tours, manage customer relationship management (CRM) system
Self-schedule appointments that can impact sales in the community
Develop a business development plan and integral referral relationships in the community
Understand competitors in the market and points of difference in our community