Market Tire Coach
About The Position
The Market Tire Coach (MTC) is a full-time, field-based role responsible for overseeing tire program performance and growth. This role acts as the subject matter expert in assortment, inventory, pricing, merchandising, and training. The MTC will collaborate with the OEM and their partners, including Regional and Market teams, tire manufacturers, distributors, and the field team to achieve Key Performance Indicators (KPIs), enhance dealer execution, and increase market share. The position involves developing and implementing tire sales strategies, strengthening dealership relationships, and ensuring exceptional customer satisfaction.
Requirements
- Experience in tire sales process, retail operations, dealer programs, or automotive roles.
- Strong knowledge of tire merchandising, pricing, and inventory management.
- OEM and dealer field experience; data-driven with proven execution.
- Strong forecasting skill and performance analysis.
- Self-starter who consistently meets KPI and customer satisfaction targets.
- Strong coaching and communication skills.
- Strong computer knowledge (Microsoft Word and Excel)
- Willingness to travel; valid driver's license.
- High School diploma or Equivalent Required
Nice To Haves
- Bachelor's degree a Plus
Responsibilities
- Act as the subject matter expert for tire operations, supporting Tire Inventory Management (TIM) tool implementation, setup, inventory control, pricing, product lineups, merchandising, and promotional activities.
- Enhance market and regional performance through effective sales planning, monthly performance reviews, and targeted recovery initiatives.
- Maintain compliance with tools, processes, and standards throughout OEM Dealer and partner operations.
- Provide field training and create job aids and playbooks to support operational excellence.
- Lead Tire KPI and BPR reviews with MSXI and OEM, translate insights into actionable strategies, and manage special projects to completion.
- Monitor market trends and competitors to identify growth opportunities.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
High school or GED
Number of Employees
501-1,000 employees
