Market Segment Manager (Analytical Testing)

Biotage•Charlotte, NC

5d•Hybrid

About The Position

Biotage supports life science progress and human health through drug discovery, development, and analytical testing. With expertise in separation and purification technologies and versatile workflow solutions, they serve over 5,000 customers globally. The company's mission is to empower scientists to simplify and accelerate discovery and development. This role is for a Market Segment Manager on the Analytical Testing team, responsible for leading marketing efforts in clinical diagnostics, forensic toxicology, bioanalytical, and anti-doping testing markets. The position requires an innovative, customer-focused marketer with B2B marketing experience and a deep understanding of analytical testing workflows (sample preparation, chromatography, mass spectrometry). The role also involves people leadership, managing and developing an applications team, guiding application development priorities, and ensuring alignment with Biotage's growth strategy. This is a hybrid role, requiring a minimum of 3 days a week in the Charlotte, NC office.

Requirements

Bachelor’s degree in chemistry, Biochemistry, Toxicology, Analytical Sciences, or a related field; an MS or Ph.D. is strongly preferred.
Deep experience and understanding of analytical testing markets, including clinical diagnostics, forensic toxicology, bioanalytical testing, and anti-doping workflows.
Strong familiarity with sample preparation, chromatography, mass spectrometry, and regulatory-driven laboratory environments.
5+ years of B2B marketing experience in life sciences, analytical instrumentation, diagnostics, or related sectors.
Proven ability to translate complex scientific workflows into compelling commercial messaging and value propositions.
Strong understanding of market needs and the ability to translate and prioritize applications related to those needs for the applications team.
Demonstrated success developing and executing strategic, data-driven marketing plans and campaigns.
Experience with CRM systems, marketing automation platforms, and digital analytics tools.
Strong analytical, strategic thinking, and problem-solving skills with the ability to use metrics to guide decisions.
Excellent communication, presentation, and cross-functional collaboration skills, with the ability to thrive in a fast-paced, highly technical commercial environment.
Experience mentoring, coaching, and developing teams, including workload prioritization and resource allocation.

Responsibilities

Leverage scientific and market expertise to understand and quantify key drivers behind purchasing decisions in clinical, forensic, bioanalytical, and anti-doping laboratories.
Conduct market research, competitive assessments, and Voice of Customer (VoC) initiatives to uncover trends, unmet needs, and emerging opportunities.
Assess customer perceptions and competitor offerings to inform strategic positioning of Biotage products and workflows.
Develop clear unique selling propositions (USPs) and compelling messaging that resonates with laboratory directors, analysts, and regulatory-driven environments.
Set specific marketing goals and objectives for the analytical testing portfolio to meet regional financial targets, supported by appropriate KPIs and performance metrics.
Lead the development and execution of regional marketing strategies that increase portfolio visibility and expand market penetration.
Ensure alignment between regional marketing initiatives, product marketing, sales leadership, and global marketing teams.
Design, deploy, and optimize metrics-based, multi-channel marketing campaigns that drive new customer acquisition and capture market share.
Use data-driven insights to refine targeting, messaging, and channel mix for maximum commercial impact.
Develop high-value content and collateral - including workflow guides, application notes, white papers, digital assets, and customer success stories - to support campaign execution.
Equip the sales organization with tools, training, and insights that enhance customer engagement and improve win rates.
Support product launches by developing regional go-to-market strategies and sales enablement materials in collaboration with product marketing.
Create competitive battlecards, workflow positioning guides, value calculators, and objection-handling resources tailored to analytical testing markets.
Partner with product management, R&D, and global marketing to ensure regional insights inform product roadmaps and innovation priorities.
Collaborate with field application scientists and technical experts to ensure scientific accuracy and relevance in all marketing materials.
Work closely with regional sales teams to monitor performance, identify growth opportunities, and adjust strategies as needed.
Lead, mentor, and develop a high-performing application team, fostering a culture of accountability, innovation, and continuous improvement.
Provide clear direction, coaching, and performance feedback to support professional growth and ensure team objectives align with organizational priorities.
Champion cross-team and cross-functional collaboration, knowledge sharing, and operational excellence across marketing, sales, and technical functions.
Drive short- and long-term application roadmap planning by integrating customer insights, market trends, and commercial priorities.
Prioritize application development initiatives based on strategic impact, resource availability, and alignment with portfolio growth objectives.
Allocate resources effectively across application development, content creation, and campaign execution to maximize commercial outcomes and accelerate time-to-market.
Partner with product management and R&D to ensure roadmap decisions support innovation, differentiation, and sustain competitive advantage.