Market Sales Rep II
About The Position
The Market Sales Representative II (MSR II) is a field-traveling, customer-facing sales role responsible for driving profitable growth within a defined territory supported by a distribution center. MSRs develop strong consultative relationships with bakery customers, providing exceptional service, product knowledge, and tailored business solutions. This role focuses on both expanding existing accounts and generating new business, while actively promoting Dawn’s full portfolio of products, services, and digital tools, including online ordering and payment platforms. MSRs operate with a high degree of autonomy, manage a defined customer base, and report directly to a Market Sales Manager. The compensation structure includes a competitive base salary plus commission. This is a remote position with regular field-travel, including occasional overnights, and travel to the Atlanta Distribution Center for quarterly sales meetings. The role supports the Birmingham-ATL territory, covering approximately a 150-mile span. To be considered, candidates must reside within the assigned territory, between Birmingham, AL, and Atlanta, GA, with preference given to those based in Birmingham, AL. Relocation assistance is not available for this position.
Requirements
- A High School Diploma or General Education Degree (GED) is required
- A minimum of 5 years of professional experience in customer-facing outside sales roles, with a proven ability to manage a portfolio of accounts, expand product offerings within existing accounts, and drive new business development
- Consultative sales experience with B2B foodservice or similar distribution models.
- Proficient with Salesforce or similar CRM platforms, Microsoft Office Suite, and a variety of digital tools, with the ability to efficiently navigate and utilize software applications in a sales or customer-facing environment.
- Strong verbal and written communication skills, with the ability to collaborate effectively across teams and engage customers through a personable, consultative approach.
- An analytical mindset with the ability to calculate sales margins and assess profitability
- Results-oriented with a strong focus on execution, accountability, and achieving measurable outcomes.
- Required to use motor coordination with arm, hand, finger, and leg dexterity.
- Required to exert physical effort in handling objects 25 pounds.
Nice To Haves
- A Bachelor's Degree in Business, Sales, Marketing, Culinary Arts, or a similar focus is preferred
- Working knowledge of bakery products, ingredients, raw materials, baking supplies, and bakery operations is strongly preferred.
- Bilingual in English and Spanish strongly preferred, with the ability to communicate effectively with a diverse customer base.
Responsibilities
- Build and maintain strong, consultative relationships with bakery customers.
- Drive profitable sales growth by prospecting new accounts, expanding existing relationships, and minimizing lost business.
- Deliver on-site consultations and provide expert product and service recommendations tailored to customer needs.
- Promote and represent the full Dawn value proposition, including products, services, and digital tools.
- Prepare estimates, calculate margins, and negotiate pricing and terms using Dawn’s pricing models.
- Understand and communicate Dawn’s credit policies and payment terms to customers.
- Stay informed on regional market trends, product innovations, and competitor activity to identify new opportunities.
- Promote and demonstrate Dawn’s online ordering platform to drive adoption and customer engagement.
- Document sales activities and manage your pipeline using Salesforce CRM.
- Educate customers on digital tools, including Dawn’s payment portal.
- Partner with internal teams to ensure customer satisfaction, operational efficiency, and budget alignment.
- Complete administrative tasks such as maintaining accurate sales records, submitting reports, and managing expenses.
- Participate in training and experiential learning to enhance product knowledge and sales capabilities.
- Apply learning in customer interactions to drive results.
- Demonstrate Dawn’s core values and contribute to the Dawn Circle of Excellence.
- Other duties as assigned
Benefits
- Industry-leading health insurance on Day 1!
- Competitive Pay
- 401(K) + company match
- 10 Paid Company Holidays
- Paid Time Off
- Professional training
- Family-owned business over 100 years in service
- An opportunity for career advancement, working as part of an empowering workforce.
- comprehensive health and well-being coverage
- competitive compensation packages
- award-winning benefit offerings
- generous 401(k) matching program that provides additional retirement funds and many tools and resources on financial wellness.
- tuition assistance and educational programs
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
High school or GED
