Market Research Manager / Sr Manager

RedolentBentonville, AR
Onsite

About The Position

One of our direct client is urgently looking for Market Research Manager / Sr Manager @ Bentonville AR. This is a 6 to 12+ Months contract role with a DOE rate.

Requirements

  • Bachelor’s degree in marketing research, analytics, or related field required with at least four years of market research experience, OR High school diploma/GED with at least seven years of market research experience.
  • Experience working with consumer trackers (e.g., brand health tracking, Voice of the Customer).
  • Experience with media research (e.g., marketing mix, media measurement and testing, ad/creative testing, positioning research).
  • Excellent verbal, written and interpersonal communication skills with the ability to influence and collaborate with all levels of the business, both by formal and informal communication.
  • Experience creating marketing research reporting and distilling insights from raw survey data, preferably using Decipher.
  • Experience compiling insights from secondary research.

Nice To Haves

  • Masters Degree.
  • Market research supplier experience.
  • Retail experience.
  • Experience working in a dynamic multi-disciplined environment juggling multiple projects with different priorities.
  • SQL
  • Text Analytics
  • Ability to build dashboards in either Tableau or Power BI.

Responsibilities

  • Lead fielding and analysis of client’s ad tracking program
  • Oversee design of questionnaires, fielding and analysis of results.
  • Create actionable insights based on sound analysis and synthesis of several data sources, transforming data into insights.
  • Influence outcomes through compelling deliverables that focus on key insights and recommended actions and outcomes.
  • Design, build and maintain an interactive dashboard for ad tracking results
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