Market Research and Marketing Insights Specialist

The Ohio State University • Columbus, OH

3d • $75,000 - $98,900 • Onsite

About The Position

The Market Research & Marketing Insights Specialist plays a critical role in understanding audiences, markets, and competitive landscapes to support college priorities. This position focuses on research, analysis, strategic planning, and insights generation to inform and create marketing plans, recruitment strategies, and academic program positioning. This role integrates robust market research with clear planning outputs — including audience segmentation, target identification, and data-driven recommendations — to guide marketing activities. The Specialist translates complex data into actionable marketing plans, forecast scenarios, and insights that advance enrollment, outreach, and communications goals. Unlike traditional marketing execution roles, this position centers on strategic research and planning to support data-driven decision-making across the college. This position requires solid analytical skills, curiosity, strong written and verbal communication, and the ability to present complex information succinctly to diverse audiences. This role requires occasional travel across the state for meetings and events.

Requirements

• Bachelor’s degree in marketing, communications, analytics, business, social science, or a related field or equivalent experience.
• 4 years of experience in market research, insights, analytics, or strategic planning roles in higher education, agency, or industry.
• Solid analytical skills.
• Curiosity.
• Strong written and verbal communication.
• Ability to present complex information succinctly to diverse audiences.

Nice To Haves

• Experience designing and conducting market, audience, and competitive research.
• Ability to analyze both quantitative and qualitative data and translate findings into strategic planning deliverables.
• Experience with tools such as Google Analytics (GA4), dashboards, CRM reporting, survey platforms, or similar research tools.
• Familiarity with marketing planning frameworks and forecasting techniques.
• Effective communication skills, especially presenting insights and plans to non-technical audiences.
• Experience with enrollment, recruitment, or higher education trends a plus.
• Ability to manage multiple research and planning efforts concurrently.

Responsibilities

• Plays a critical role in understanding audiences, markets, and competitive landscapes to support college priorities.
• Focuses on research, analysis, strategic planning, and insights generation to inform and create marketing plans, recruitment strategies, and academic program positioning.
• Integrates robust market research with clear planning outputs — including audience segmentation, target identification, and data-driven recommendations — to guide marketing activities.
• Translates complex data into actionable marketing plans, forecast scenarios, and insights that advance enrollment, outreach, and communications goals.
• Centers on strategic research and planning to support data-driven decision-making across the college.
• Requires occasional travel across the state for meetings and events.

Benefits

• Medical, dental and vision coverage, with Ohio State paying a significant portion of the cost.
• Paid time off, including sick and vacation time and 11 holidays.
• State retirement plan or an alternative retirement plan, both with generous employer contributions.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level