Market Research Analyst 1, 2, Senior

SRP • Tempe, AZ

2d • Hybrid

About The Position

SRP is one of the largest public power and water utilities in the U.S. providing electricity to approximately one million customers in the greater metropolitan Phoenix area. Since its founding in 1903, SRP has fostered a culture of stewardship and customer service consistently ranking as an industry leader in customer service according to J.D. Power and named one of Arizona's best employers by Forbes. SRP continues to adapt to its changing business environment by seeking innovative ways to reimagine utility service and the provision of critical resources essential to the life and economy of Arizona. At SRP, we foster an inclusive work environment and believe everyone should have a fair chance to work, regardless of who they are. That’s why we value teams with diverse perspectives, experiences, and backgrounds to help SRP deliver on its mission of providing reliable, affordable and sustainable water and power. SRP's success is rooted in our employees' happiness, health, and safety. Responsibilities will focus on providing analysis for SRPs customer population with emphasis on customer segmentation profiles, strategies and data mining. Manage SRPs customer segmentation software tools effectively to provide valuable insights to internal clients. Work with internal clients to develop tracking tools for marketing campaigns. As a senior analyst, must be self-directed, proactive and attentive to satisfying clients requests with quality deliverables.

Requirements

• Excellent communication and research skills and expertise in Access/Excel/Word/PowerPoint.
• Excellent interpersonal skills to effectively interface with middle, senior, and executive management.
• Project work will require project planning and coordination with clients and vendors, overall project management and meeting client expectations.

Nice To Haves

• A bachelor's degree relevant to the assignment from an accredited institution is preferred.

Responsibilities

• Builds and maintains a customer segmentation database with a focus on demographic and behavioral variables.
• Manages relationships with vendors who provide database and software tools for customer segmentation.
• Lead the development of strategies, procedures and guidelines for utilization of customer segmentation data.
• Assist internal clients in using segmentation data to meet business objectives.
• Performs sophisticated data mining for customer segmentation and analysis.
• Lead all customer segmentation analysis and provide user-friendly reports as requested.
• Provide quantitative analytic support to Marketing to measure campaign effectiveness.
• Provide strategic and tactical direction to Marketing based on the blending of analytic campaign tracking and thorough customer data segmentation analysis.

Benefits

• Pension Plan (at no cost to the employee)
• 401(k) plan with employer matching
• Medical, vision, dental, and life insurance
• Over 200+ hours of PTO (includes vacation days, holidays, floating holidays, and sick leave)
• Parental leave (up to 4 weeks) and adoption assistance
• Wellness programs (including access to a recreation and fitness facility)
• Short and long-term disability plans
• Tuition assistance for both undergraduate and graduate programs
• 10 Employee Resource Groups for career development, community service, and networking

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree