Market Research Analyst(Hospitality)
About The Position
The Market Research Analyst is a detail-driven position to support a municipal hotel market study. This role is ideal for an analytical professional who enjoys transforming fragmented data into clear, defensible insights. Working under the direction of the Hospitality Market & Feasibility Consultant (Project Lead), the analyst will gather, organize, and interpret the supply and demand evidence that forms the backbone of the study’s conclusions. This is a data-intensive position requiring strong research discipline, comfort with hospitality performance metrics, and the ability to draft clear, well-structured narrative sections for a client-ready report.
Requirements
- Bachelor’s degree in market research, economics, business, hospitality, geography, urban planning, or a related field.
- 2 to 4 years of experience in market research, data analysis, real estate research, or a comparable analytical role.
- Demonstrated ability to synthesize secondary research into clear written findings.
- Strong proficiency in Excel, with the ability to build clean, well-organized data tables and charts.
- Careful, methodical work habits with strong attention to detail, source citation, and data accuracy.
- Clear written communication skills suitable for drafting report-ready narrative sections.
- Lodging data platforms (STR / CoStar, AirDNA) or willingness to be trained.
- Advanced Excel for data organization, analysis, and charting.
- Public data sources: Census/ACS, BLS, ESRI, local economic development datasets.
- Word and PowerPoint for narrative development, tables, and exhibits.
Nice To Haves
- Hands-on experience with STR / CoStar, AirDNA, or comparable lodging data platforms.
- Familiarity with the hospitality industry, lodging chain scales, and hotel demand dynamics.
- Experience supporting public sector or economic development research engagements.
- Knowledge of the Virginia and/or Mid-Atlantic regional market.
Responsibilities
- Compile a complete inventory of existing and pipeline lodging supplies, including room counts, chain scale, age, and condition.
- Build competitive sets and conduct penetration and fair share analysis to support market share estimates.
- Track announced, underdevelopment, or rumored hotel projects that may influence future supply.
- Identify and quantify primary demand generators across corporate, group, leisure, sports, government, medical, and institutional segments.
- Profile demand tied to major regional generators sports complex, civic center, college, and regional ballpark including event calendars and room night impact.
- Gather and summarize historical and projected occupancy, ADR, and RevPAR data, highlighting seasonality and demand patterns.
- Pull, clean, and reconcile lodging performance data from STR / CoStar (or equivalent) with local sources.
- Assemble demographic, economic, and employment data from Census/ACS, BLS, and local economic development sources.
- Draft the market evaluation and demand analysis sections of the report, preparing supporting tables, charts, and exhibits.
- Maintain organized, source-cited data files for inclusion in the final deliverable package.
Benefits
- Competitive salary based on experience.
- 401(k) retirement plan
- Health Benefits
- paid time off
- professional development opportunities
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What This Job Offers
Job Type
Part-time
Career Level
Mid Level
